Spot Great Writing

In order to find affordable copy that will still yield real results, you need to learn how to spot great writing. Many people are able to sense good writing when they see it, though they might not be able to define why it works. As you peruse sample writers, look for these five aspects in order to determine quality.

1. Uses Exemplary Word Choice

Though you might not be a trained writer yourself, you can easily spot great copy by looking at the individual words the writer has chosen. Words should be descriptive and colorful, while also staying at an understandable level. While a good writer will use unusual words that show imagination and intelligence, each word should also have a purpose. Avoid writers with flowery speech that has little

Regardless of whether the piece speaks directly to the reader or is written in the third person, you should feel something while you read. Great copy might call for readers to imagine themselves in a particular situation or it might inspire them to think about an alternative experience. Above all, a good writer can form a connection with the reader through word choice and tone.

3. Feels Easy to Read

Of course, great copy should also feel easy to read. If you've ever found yourself struggling to get through an article online, you should know how to discern this difference. Copy that is easy to read isn't necessarily written toward lower-level readers. Instead, easy copy is clear and concise, offering readers a direct message to take away. When you've found a great copywriter, you'll have no trouble focusing on the writing or understanding his or her point.

4. Pushes to Action

When you're looking for a copywriter who can help you to increase your sales or prompt your visitors into doing something, you need a writer who can push readers into action. This type of copy should be subtle but direct, offering readers a choice while also clearly imparting the obvious right answer. When you read work from a writer who is great at pushing people into action, you'll feel compelled to take the next appropriate step after you've finished reading. This quality is well worth the investment in professional