There are several reasons why a number of professional and college teams and brands do sports marketing on social media. First, numerous sports fans or customers can be reached for free. It's simple, and many fans who are at a live game spend time also browsing the web for statistics and other information about their team. Here are successful outlets and some strategies expers have used to reach people.
Use Facebook Because it's the Biggest Social Network Anywhere
It doesn't matter whether you are seeking to market a professional football, baseball, basketball, or hockey team, semi-pro team, college team, or your own brand, whether you are selling t-shirts, tennis shoes, or something else. You can't go wrong in using Facebook. How do you
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Here are ideas of what you can share
Game results, videos and images from games Video messages you record of players Trivia, questions, and polls Behind-the-scenes updates Contests and giveaways related to your team.
Twitter: You Really Can Do Sports Marketing in 140 Characters or Less
It's true, posts are 140 characters or less, but the advantage of Twitter is its immediacy. Those using Twitter what to know what is happening right now. Because of that, what better place is there to post updates from games and other competitions?
Fans can feel involved, whether they are at home on the couch, at work, or at a game.
Be sure to use hashtags, so anyone interested in your topic will find your information. They can be related to your sport.
Another advantage of Twitter, is you can join conversations with fans, journalists, and news outlets. If you do that, the media might pick you your news items and stories.
Pinterest
Pinterest is a photo sharing website that gives users the chance to post videos or photos, known as a collection of pins, usually with a a common theme, on their own or others'
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You can also post pictures of gear you are selling, especially if a sports team you sponsor is using it, funny quotes related to a particular sport, strategic workouts for specific areas of the body, motivating quotes for an exerciser, and more.
YouTube
You know what YouTube is, but did you know what a good opportunity for marketing sports teams and brands the platform provides.
If you have a YouTube account, you can share game highlights, club events, practice videos, home runs, touchdowns, baskets, goals, player interviews and other interesting tidbits. Suppose you are marketing a brand?
Share videos of athletes wearing your gear or using your sports equipment. If you're not marketing a team, show ordinary people doing a workout, running in a race, participating in an event for charity. The possibilities are limitless.
Give Back to Your Community
Much of your backing will be local, so why not give to your local community, not just for the attention, but because people need your help? You could post information about it on social media. You may even gain media
In today’s society new forms of technology have enhanced and in some cases replaced traditional methods of promoting a product. The sports industry, in particular, can utilize these emerging technologies to reach their customers in new and improved ways. This new media merges traditional forms of media such as audio, video and written word with interactive digital technology (Parkhouse, 2012 p. 184). New media includes not only computers, laptops and smartphones, but also all software applications and platforms. Additionally, cross platform software such as Twitter, Facebook and Instagram are utilized at an increasing rate as due to the desires of today’s technological society. Many teams use blogging, which provides a venue to hear directly
The Dallas Cowboys, popularly called “America’s Team” and winners of five Super Bowls has a well-rounded social media presence. The major social media platforms used by Dallas Cowboys are Twitter and Facebook. Their social media platform content advances the brand and engages the fan base. The content on Twitter highlights retweets of related posts from current and former players, fans, cheerleaders, and other third party sources. The Cowboys also tweet and promote news worthy articles from their website. The main purpose is to drive traffic back to their website for up to date news and information, and from time to time they will advertise new gears. The Dallas Cowboys’ Facebook platform is used differently and very effective. It is
...are beginning to communicate directly with teams and individual players through the social media of Facebook and Twitter. Even Deadspin.com covers sports news like a tradition newspaper or magazine; however, it additionally provides the opportunity for fans to discuss the latest sports issue through their forum. Plus, they are many times the first media to break a story.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
For the sport industry, social media has enabled fans to have a closer relationship with sporting organisation operations while allowing their organisation to be strategic and more proficient with limited amount of capitals. This has helped sports to get involved in the business of “relationship marketing” (Grönroos 2004). This is mainly because social media enables the organisation platform to adopt a long term relationships with fans and continue to shape the idea of community once a game ends or season comes to close.
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
Promotion is to raise awareness of the sport marketer’s product, and to increase revenues in sales. Promotions are vital to the sports industry because it is how sport marketers advertise their products, and to raise awareness of the product and brand. An example of promotion would be when a professional baseball team has a promotional event such as a bobblehead give-a-way and a post game concert to raise attendance. This event raises awareness of the product, which would be the game, and promotes the sponsor who paid for the give-a-way. Sponsors seek to promote their brand, to create awareness for their product, and most importantly increase sale (Hickman, 170). Naturally sport franchises and sponsors fit together in give-a-ways because it mutually raises awareness for both entities. It is important that sport marketers utilize promotions because while it generates awareness among fans that do not closely follow the organization, it increases sales by bringing more people to the stadium. Promotions help improve image of the product, and place, while directly affecting price by improving
If you have a product you are offering, or have a new one on offer, you can highlight it in your short video. Providing a walkthrough gives confidence to customers and they will likely be more perceptive to buying. Snapchat Marketing with Sponsored Lenses This might not be the easiest marketing campaign because it is costly, but for those brands that can afford it, the ROI is enormous. Basically, you work with Snapchat to create a custom hilarious filter for your users.
The most used platform by social media marketers was Facebook, which was leading the chart.
I find social media a perfect way to stay in the loop of what is going on with my friends. Although Eva likes to post pictures of her favorite celebrities, I enjoy using twitter to stay up to date on my favorite sports teams and players. We all can agree that although we do not post selfies or constantly update social media on what we are doing at that very moment, we enjoy benefits social media gives us.
Tobin, J. (2010). 10 Social Media Marketing Examples You Can Actually Use. Available at: http://www.ignitesocialmedia.com/social-media-examples/10-social-media-marketing-examples-case-studies/ Accessed 12th Feb 2012
Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
Social media is inarguably one of the most powerful platforms to connect with a wide audience and implement a pervasive advertising campaign. When I promote social events, I make sure to engage my target audience with proper flyers, videos, and endorsements from influential voices in the community. From there, I follow through with the initial promotion by posting regular updates and having everyone involved with the event do their own promotion in order to have the most engagement with the widest network of
For instance, “sports have seen their popularity spread internationally, primarily due to the rise in new mass media related technologies, but also due to sport organizations and their corporate investor’s interests in increasing their appeal and popularity internationally” (Crawford, 2004). Due to the interest internationally, multiple sporting events are now being formatted to be shown on the internet (Thorpe, 2017). These events garner millions of views on the internet from fans all around the world. Prominent soccer clubs in Europe, such as the Premier League, and the National Basketball Association (NBA) have the biggest followings on social media with fans all across the globe (Rowe & Gilmour, 2010). Social media allows fans access to events and games that they will normally not have access to.