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Roles of television in society
Roles of television in society
Roles of television in society
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The world we live in has many problems, with no solutions. Some problems are more extreme than others. However, one problem in particular is a problem that many people face in their everyday lives. Commercials on the television cause problems on their own. When watching tv, the individual does not want to watch commercials. They pay the television company, whether it is Dish Network, DirecTV, Charter, or whoever their supplier is to watch shows, not commercials When the individual is sitting at home, and their show goes on a commercial break, they switch the channel to watch another one of their favorite shows. When another channel has a commercial on it, then rage and anger fill the watcher’s soul, and mind. Commercials have been around since there was television. Way back when, families only had one channel, and they were so excited to even have a tv, they didn't care what they were watching. Now times have changed, and commercials are annoying. In the article “Here’s Exactly Why Watching TV Has Gotten So Annoying,” the author Victor Luckerson says “Commercials comprised 14 minutes and 15 seconds of each hour of TV on broadcast networks in 2013.” That is a quarter of your hour spent watching commercials. That is …show more content…
They are pointless, and ruin TV channels viewers. For example, Spike TV has very good shows that play, Bar Rescue, Cops, Jail, Lip Sync Battle, and occasionally some movies. With movies, commercials occur during a part in the movie where it is a blackout for a scene change, which does not always distract the viewer, but it still can force them to go away for a bit, and miss part of the movie and the channel loses viewers. With their TV shows, Bar Rescue for example, opens up the show with the sliding of the glass of alcohol smashing against the camera, but then goes to commercial 90% of the time. Some viewers may grow very irritated by that, and not want to watch Spike TV
What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Advertisements are part of my everyday life I see them everywhere throughout my day. They are in magazines, television, billboards, and outside of businesses. Some of my favorite advertisements are during the super bowl. Hayakawa says: “The best advertising, however, is thought about, laughed over, and acted upon by multitudes” (p. 135). The super bowls commercial are usually funny, and they make me laugh, which also makes me think about them. I feel that is the general purpose of an advertisement is to get people's attention while making impressions that people can remember.
Of course, when I was younger there were a lot of advertisements, but now it’s a lot more including on child television channels. A good quote from Kid Kustomers is that “Nickelodeon, the Disney Channel, the Cartoon Network and the other children’s cable networks are now responsible for about 80 percent of all television viewing by kids.” That is a huge percentage that kids are exposed to ads. Another quote is “The Typical American child now spends about twenty-one hours a week watching television-roughly one and half months of TV.”
Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention?
Television commercials are a persuasive form of communication. One sees tons of images of famous people, breath-taking scenery, fun vacations, and of happy families spending quality time together. But what is this telling a consumer about the product? It tells those who may buy them about their own fears, insecurities, anxieties, and dreams. They do this by constantly reminding them that their lives could be better if they buy this or that. These images are used for psychological purposes and to play off of emotions because we are emotional beings. People respo...
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.
Nowadays television and the advertising displayed in it is a part of everyday life in most households. What many people do not know is that television in many ways is bad. Numerous articles have been written on this. Many surveys and books have been written on this subject as well. The ads in television are what are especially bad. Some television ads are misleading.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.
... Dittman also stated that “the average child is bombarded with more than 40,000 TV. commercials a year” (Dittman, 2004). The campaigns shown on TV persuade children to feel that They desperately need the product and that they have to nag their parents into buying it. product for them, or they will be left out of the cool crowd.
For instance, if McDonalds and Burger King didn’t advertise, consumers would not know what burger they might prefer. Without the ads, consumers are blind to what products are available. Many may even choose not to buy a burger from anyone. This will, of course, result in lower profits, eventual shutdown, and fewer jobs. If no one knows a product is for sale, then no one will try to buy it. A third function of ads is to promote competition between companies. Through advertising companies can try convincing consumers that their product or service is better than someone else 's. Using ads companies communicate what they are selling and why it is the best. This only works if people are willing to see ads,
In conclusion, it is critical that we raise the bar for cultural and media awareness in today's over-consumptious society. No one wants to be a sucker, and if the rise of awareness leads to the decrease in passive media consumption, we will be more practical in our decision-making and less influenced in our product consumption. We have control of the media, the media does not have control of us. We have the ability to decide what to watch on TV, what to listen to on the radio, and what to buy in the stores. If one is sick of seeing "this or that" on TV constantly, then (that person) they can turn the channel. I recall an episode of The Simpson's, in which the town they lived in (Springfield) was being terrorized by oversized advertisements that mysteriously came to life. In a Godzilla-esque fashion, a fifty-foot "Big Boy" figure, along with many others, went on a destructive rampage. Needless to say this phenomena became a media event in Springfield. When little intelligent Lisa Simpson went to try and find out how to stop this senseless destruction, she found out that the only way to kill the fifty-foot advertisements was to not pay attention to them. By having such power we prove that we are in control of our moral evolution, for better or worse. Although we don't want to be puppets to the media, it is impossible to escape from its existence. Even though MTV and other television programming is in the business of making money off of us, the consumers, it is possible to enjoy the entertainment aspects of television for virtually nothing; and still be smart in the process.