Spicer Ethos And Logos Analysis

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The “The Science of Why People Insist on Making Idiotic Decisions” by Andre Spicer is about why he thinks people are dumb. In the beginning Spicer gives three examples of how people completely disagree with expert opinions even with evidence that proves them right. The following paragraphs after gives reasons why he thinks people disagree with expert opinions. Spicer uses mostly ethos and logos to back his argument. Throughout the article Spicer gives examples and backs up his claims. Almost every time he backs a claim it’s with logos followed by ethos. Although he gives good claims his article has little facts to support them. Even though Spicer has a lot of empty claims. Beside the empty claims with the few facts he has Spicer is still able to prove his argument. …show more content…

Although in the fourth is when he finally gives any real evidence in his article. Spicer states “The annual Edelman trust barometer shows that academics and industry experts continue to be trusted by 70% of the public. This compares to 43% for CEOs and 38% for government officials.” He uses ethos to back up is logos. By saying “Edelman trust barometer” he is crediting his logos. Throughout his article whenever he gives facts or logos he backs it with ethos or credibility. In the article Spicer uses his own research to back claims. By doing this he is using ethos and crediting himself. For example “In The Stupidity Paradox, a recent work I completed with Mats Alvesson, we asked why, in a world of increasingly smart people, we so frequently end up making incredibly stupid decisions.” He does this throughout the article. By backing up his own claims he provides evidence to show he is right. Also when he sites his own work it’s not just his name on the work. By giving the other person it proves that his research isn't

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