Soft Power: The Benefits Of Soft Power

2774 Words6 Pages

The concept of ‘soft power’, the term introduced by Joseph Nye in the late 1980s , can be distinguished as a more peaceful, amiable, and subtle type of power which focuses on attracting and persuading others. It has become a staple of everyday democratic politics as it can prove to be an effective means of public diplomacy, helping countries to achieve their aims in foreign policy without having to resort to any measures of coercion, or in other words, hard power. However, even though the concept of soft power may sound appealing, it should not be forgotten that it is not without its limits. Soft power, of course, presents many benefits when it is applied properly and effectively. To name a few; it can be very far-reaching, costs less than …show more content…

Some have completely rejected it, arguing that it is only hard, military power procures any true effect on the international stage. Historian Niall Ferguson has dismissed soft power as simply "non-traditional forces such as cultural and commercial goods" . Former US secretary of defence, Donald Rumsfeld, even went as far as to deny the existence of soft power. Certain neorealist and rationalist authors dismiss soft power as they believe that actors respond only to two types of incentives, that is, economic incentives and force. Other critics believe that soft power often does some good around the edges of a country’s policies; however it would be somewhat naïve to consider it as a genuine instrument of foreign …show more content…

It is clear that Russia’s actions in Crimea strongly demonstrate the sharp limits of soft power, especially one which again shows the use of soft power when it clashes with hard power. Russia’s forceful military intervention into Ukraine was preceded by a tug of war of sorts between Moscow and the West over Ukraine’s integration with two competing soft-power vehicles—the EU and the Moscow-led Eurasian Union. In the end, Crimea was forcibly seized by men with guns, that is, through the use of hard power. Hence, the events in Ukraine have exposed the stark limits of soft power. In such cases, it has become evident overtime that soft power may be less an instrument to wield, and more of a favourable wind on a country’s side. Moreover, the Ukraine crisis has shown that Europe’s self-perception as a growing economic power that does not need hard power is badly flawed. The past months have seen a change in the Euro-Atlantic community’s relations with Russia- the introduction of economic and financial sanctions, visa bans on Russian companies, along with the arms embargo with the country, all show that soft power was not sufficient in dealing with

More about Soft Power: The Benefits Of Soft Power

Open Document