Hard Power Vs Soft Power

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The debate between hard and soft power first emerged when Joseph Nye introduced the concept of soft power through his criticisms on declinist theories. Soft power was initially popularised in the early 1990s, however its roots date back to the 1980s when Nye criticised declinists and their analysis on the downturn of US relative power. (Zahran, Ramos, 2010, p. 13)
Soft power in Nye’s beliefs is in opposition to hard power and describes it as: “The ability to make others want what you want.” (Zahran, Ramos, 2010, p. 13) Soft power relies on culture, ideologies, and institutions to attract supporters and power. In contrast, hard power uses a much more aggressive method and engages through incentives or threats that are usually correlated to

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