Soft Power Case Study

SOFT POWER AND ITS EFFICIENCY IN CONTEMPORARY ENVIRONMENT.A CASE STUDY OF PAKISTAN . OUTLINES.. IntroductionSoftpowerSoftpower vs hardpowerEfficiency of hard and soft powerPakistan being a soft power policy holder INTRODUCTION Hard power has been the regular form of foreign policy tool, but in the 21st century soft power came into existence .many thinkers scholars and writers studies about softpower and come forward with result that soft power is to get something of your wish by impressing behavior. The first part of this essay explains the concepts of hard and soft power with referring to their combination. Then, the effectiveness of the two concepts is assessed by discussing different examples of their use in foreign policy making. The

Hard power, however, is less useful today as the global system changes in its disfavor. In addition to soft power, smart power strategies play an important role in the contemporary international system. SOFTPOWER . Different writers scholars and philosophers have given different definitions of soft power what i believe soft power is the power to get result of your own preference without using arms built these can be one's trick ideas politics etcAccording to Nye, an organization’s Soft Power is based on three resources: its culture (and how attractive it looks to others), its political values (and whether it lives up to them at home and abroad), its foreign policies (and whether these are seen as legitimate and moral). In describing the effectiveness of Soft Power, Nye argues that "seduction is always more effective than coercion, and many values like democracy, human rights, and individual opportunities are deeply seductive". HARD POWER VS SOFT POWER The idea to distinguish between hard power and soft power was first introduced by Nye* more than two decades ago (1990). In general, he defines power as the “ability to affect others to get the outcomes one wants” and command or hard power as coercive 'power wielded through inducements or