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Industry analysis: soft drinks
Industry analysis: soft drinks
Industry analysis: soft drinks
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In 1886, the world renowned carbonated beverage Coca-Cola was introduced into our culture. As time went on, humanity has seen rise to many other soft drinks, including, but not limited to Pepsi, Dr Pepper, Mountain Dew, etc… The spiking popularity of soda has entranced our youth, providing schools around the US a stable source of income. That, in turn, begs the question: Is it the right way to earn revenue? Most youth may say yes, but the research demonstrates that the effects of soda on your body can inhibit not only your health, but also your learning. There are also alternative drinks that can be sold, as well as other endeavors worth school investment. When students go to school, they are bombarded by vending machines, whose purpose is …show more content…
(1) That means eating/drinking anymore can result in becoming overweight. He then went on to say, and I quote, “Your blood sugar spikes, causing an insulin burst that tricks the liver into converting all sugars into fat. Within 40 minutes, caffeine absorption is complete, and the rest of your body responds accordingly: Your pupils become dilated, your blood pressure rises, and the liver begins to dump even more sugar into your bloodstream. That’s only the first hour. Over time, a couple of sodas a day will start to affect nearly all parts of your body,” end quote. (1) Think about how that would affect your health. A drink that tricks your body into dumping sugar into your bloodstream doesn’t sound too appetizing, does it? Harvard T.H. Chan, school of public health, have this to say about what they call “Liquid Candy” : “ Two out of three adults and one out of three children in the United States are overweight or obese, and the nation spends an estimated $190 billion a year treating obesity-related health conditions. Rising consumption of sugary drinks has been a major contributor to the obesity epidemic. A typical 20-ounce soda contains 15 to 18 teaspoons of sugar and upwards of 240 calories. A 64-ounce fountain cola drink
you are on the wrong path a 20 oz. serving of Coke contains 240 calories, compared with 200 calories in a 16oz. size; for people who drink a soda a day or a week, That can add up to 14,600 calories a year. So you can gain 4lbs of weight gain each year if you continue to drink 16oz. a day or even twice a week. There are companies that are mad about this because it can make their business bad and make others better because they can simply not sell 16oz. of soda to a individual but, they probably don’t even realize that each time they sell a product they are making them gain weight and making them unhealthy. These companies don’t care about your health they just care about making money and moving on while we are over here drinking and eating stuff that’s not good for
“there’s a fundamental difference between the sugar that you find in fruits & vegetables and the sugar that you find in a large Mountain Dew. The sugar in a lot of these carbonated drinks is highly concentrated simple sugar, the kind that will spike your blood glucose levels, reduce your insulin response over time (leading to Type 2 diabetes) and almost immediately get stored in your body as fat.” There is a difference between sugar from nature and sugar that is processed. Sugar that is processed is highly concentrated because of this it tends to increase your blood glucose levels higher than natural sugar. With high
In the past couple years people all around the nation, whether it's in New York City or an 8th Grade classroom in Michigan, people have been pressed with the question, whether the New York Soda Ban, is a good thing, improving health, or if there is a larger issue. Is this decision showing evidence of the Government interfering with our basic civil liberties?
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
What is a soft drink? As defined by the Merriam-Webster Dictionary, a soft drink is “a usually carbonated nonalcoholic beverage; especially: soda pop” (“Soft Drink”). Why is it called this? Soft drink is a term that differentiates from alcoholic drinks that are called non other than hard drinks. As large as the United States is there are a few different slang terms used when talking about the beverage. In much of the South, people ask for a coke to drink. Though they may not be referring to the actual trademarked Coca-Cola brand, the term is often used genericizing coke as a means for any kind of soft drink. Taking it up North you will hear two distinct versions. In the Midwest you will hear pop, while in the Northeastern
There are plenty of sugary soft drinks in the market today. Sugary soft drinks are included as drinks defined by the US Department of Agriculture and the US Department of Health and Human Services in their Dietary Guidelines for Americans as “sugar-sweetened beverages” that contain different types of sugars that contribute calories. Examples of these are lemonade, sports drinks, energy drinks, carbonated sodas and sweetened teas and coffees (Marrow,2011).
American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013.
To begin with, one of the main causes of why the ban on sugary drinks in schools is an important issue is because the number of overweight children in the United States has grown at an accelerated rate with 1 in 3 children considered overweight or obese. To explain, obesity is being considered as an epidemic that affects mostly children for instance each day a battle is led in order that people understand the importance of reducing the amount of sugary drinks that are being consumed. The American Heart Association mentions that: “America is in the midst of an obesity epidemic. Currently, 69% of U.S. adults are overweight while more than one third (35%) are obese. Children are not untouched by this frightening reality as 32% are overweight,
Useem, M. (2008). New Ideas for This Pepsi Generation. (cover story). U.S. News & World Report, 145(12), 49.
Surveys have shown that sugar-sweetened beverages are the primary source of added sugar in our diets. According to a Coca-Cola history website, the soft-drinks’ bottle sizes have been enlarged drastically over the past 40 years, basically meaning that we are drinking more soft drinks than ever. As an example, half of the population in the US consume sugary drinks every day, in which about 25 percent gain at least 200 calories from these drinks. Sugary drinks are also the top calorie source in teen’s diets, increasing the risk of diseases such as obesity, diabetes and heart problems from an early stage. It is a significant factor that leads to obesity, so I believe resisting these sugary drinks and promoting healthier products could definitely assist the goal of elevating the number of a healthy
Weird fat can end up in weird places, such as the stomach; with men, the chest; and a lot of other places. A typical 20-ounce soda contains 15 to 18 teaspoons of sugar and upwards of 240 calories. A 64-ounce fountain cola drink could have up to 700 calories. In the 1970s, sugary drinks made up about 4% of US daily calorie intake; by 2001, that had risen to about 9%. People who consume sugary drinks regularly-1 to 2 cans daily, or more-have a 26% greater risk of developing type 2 diabetes than people who rarely have such drinks.
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.
Even worse than dulling your senses, artificial sweeteners have been proven to have the same effect on your body as sugar. Artificial sweeteners trigger insulin, which sends your body into fat storage mode and leads to weight gain. Consumers also get tricked into wanting to drink another diet soda because they’re not consuming any liquid calories. The bad
Have you ever thought how much soda you consume and how bad it can be for you? Many people will drink soda instead of water, simply because it tastes better. The government should limit the intake of sugary beverages because it can lead to many different problems such as heart disease, obesity, and overall it is an unhealthy life-style. “The average person consumes almost 100lbs of sugar a year, with the single biggest source being soda.” A sugary beverage occasionally would be ok, but drinking it every day would cause problems for you overtime. People drink, more soda than they do water. People should be consuming at least eight 8-ounce glasses a day. Mostly no one will drink that amount of water a day. In today’s society, it can be easy to grab a soda for one dollar and carry on. They may taste better but they are not better for your health. “Sugary drinks include soda, fruit punch, lemonade, and other “aides” sweetened powdered drinks, and sports energy drinks.”
Experimentation with the new market for carbonated beverages on the decline coke has done experiments in new flavors and healthier alternatives to try to stay competitive. As well as investing in “Keurig Green Mountain is a K-Cup maker but has a new Keurig Cold that can deliver Coca-Cola through the new system.” (Cooper, 2014)