Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
How has technology influenced sports? research paper
How has technology influenced sports? research paper
Technology and tradtion in sports
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: How has technology influenced sports? research paper
Introduction:
Sports are always changing right before our eyes. There are more rules added to make sports safer for the athletes, and more people are watching sports than they did in the past. One thing is for certain: The role social media has played or is playing is influencing these changes and how sports teams (collegiate and professional) are now conducting most of their marketing online. As a part of a technologies such as customer relationship management (CRM) systems, social media can help sports teams reach a number of prospective fans and this is changing the way sports are being marketed. Many social media sites are taking over sports advertising and even broadcasting some sporting events. . All of this is influencing the way people gather at a stadium or an arena to watch their favorite team in person. This paper looks at these trends and their impact on sports marketing.
Technology:
As technology advances, many people wonder how did teams advertise in the past? In an interview with a person in the sports marketing field, teams have put ads in the newspapers, displayed teams and schedules on billboards, radio broadcasting, and used television ads at prime times. Another form that is
“A 2012 GMR Marketing study said 70% of sports fans use mobile devices and social media to check scores and follow athletes during a meal, 58% do this in the bathroom, 33% during meetings and 9% in church” (Jackson, 2015). This trend is quite alarming for ballparks and arenas as more and more people are starting to stay home instead of going to the games, and at the same time not paying attention as things like family time. Because of this, ticket sales are a lot more sensitive and most of the advertising has to come through social media channels to increase attendance to these
Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated
Adams, David. “Baseball Fans Strike Out As Stadiums Widen Net For Ads”, The Times (UK). May 7, 2004.
Social media is something that has quickly became a huge part of our global culture. It has taken over the sports world, with most athletes, and all sports organizations having their own official accounts across the wide variety of social media sites. As a result, the governing bodies of all the professional sports leagues in North America have had to make policies that define what behaviors are unacceptable for their athletes and teams to do on their social media accounts. Many of the policies developed by the NFL, MLB, NBA and NHL are understandable, as it is clearly in the best interest of the respective leagues. Banning social media use during games is an obvious one. However, some of the rules made by the leagues go too far. These policies
Everyone feels the need to belong. Some people find the answer to fulfill that need in sports. In the United States, the go-to sport is football. Following one’s hometown team or childhood NFL team through the regular season, playoffs, and hopefully, the Super Bowl has become a staple for today’s culture. Whether or not their favorite team makes it to the big Super Bowl game, they still find themselves cheering on one of the teams competing. T...
Sport fans, sometimes also called sport devotees, followers, or supporters, are persons who are enthusiastically devoted to a particular athlete, team or sport. They may show their enthusiasm by often attending sporting events or watch on television, being members of a fan club, follow sport news through newspapers, online websites, and creating fanzines. Their disposition is often such that they will experience a game or event by living through their favored players or teams. These behaviors manifest itself in different ways. To enable better understanding of these behavioral patterns, we have to classify these sports fans into groups based on their devotion to teams: fair-weather fans, bandwagon and the super-fans.
From a promotional standpoint, the big break in 1999, when Warner Brothers contracted UA to outfit its actors for two of its upcoming football movies, Oliver Stone’s “Any Given Sunday” and “The Replacements” paved the way to other promotions in places like sports magazines, television commercials, internet and their sponsored athletes, events and teams. Social media is used quite effectively such as Pinterest and has reaped great rewards.
They had a 2,900% return on their spending in advertising through remarketing which is targeting people that have visited their website or used their app. The Golden State Warrior’s highly successful strategy in social media and remarketing have lead them to have an ROI of 30-40x. Also the Warriors’ slogan which is “Strength in Numbers” proves that emphasizing the team aspect of the organization has helped fan engagement. Their top three posts on Facebook has together an earned media value (EMV) of $700,000. The social media division has a much targeted plan for remarketing to customize all the factors of having specific ads to their audience based on highly detailed criteria such as how recently they visited the Warriors’ website or if they have the mobile app.
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
Danica patrick is sponsored by stewart-haas racing and natural bakery. Natural Bakary said they understand danica and feel like she is going to progress. Stewart-Haas racing feels like danica can maintain attention which is good for the sponsor. One of Danica's achievements was that she was the fourth woman to race in the indianapolis 500. She also put her name in history by becoming the woman to win an indy rac
Social media has changed the portrayal of men and women athletes significantly. The start of social media broke down the barriers between the greatest divides in sports. Whether its race, gender or sexuality, social media has become and remains an influential platform to change the way sports are covered. “Social media have brought the concept of gender equity in sports reporting into international focus” (Creedon, 2014, p.712). Social media is global; you can reach and communicate with anyone all over the world faster and simpler than ever before.
Boosting Engagement for Sports Fans Using SMS Marketing Today’s sports industry has a huge and diverse following across the globe. In the US alone, you have football, baseball, and basketball fans who enthusiastically follow nearly all issues surrounding the sports they love. Sports fans would want to know the latest game schedules, game venue, team and player stats, up-to-the-minute scores, and team announcements. The more passionate fans buy the merchandise that their favorite players endorse such as shoes, shirts, and video games.
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.
In any city and for any team, sports fans are crucial to the continued success of a sports franchise and organization. As one researcher put it, “By continuing to research sports fans, we will gain valuable insight that will both enhance the experience for fans and draw new and more diverse customers for sports franchises” (Greenwood, 2001, p. 28). Thus, it is of the utmost importance that new studies be conducted and that previous studies be replicated so that marketers, researchers, and decision makers within the sports industry can better understand how social media can positively impact their marketing campaigns. In addition to the continued rise in attendance at sporting events, the amount of television programming that will be dedicated to live coverage of sporting events will continue to rise to unprecedented heights. Ultimately, the more knowledge that is shared on this topic and the more aware marketers are of the benefits, risks, and challenges associated with integrating social media into their marketing campaigns, the more beneficial social media can be for brands, team, and organizations in the wide world of
If fans were simply unaware, then we need to increase our exposure on all the appropriate marketing channels. For example: if our fans were mostly college students, then we would increase our presence on popular social media such as Facebook, Twitter, Instagram, etc. If surveys show that fans are not interested in our activities, then we would need to add more entertainment value to our programs, such as adding more fun activities to our sporting events, or adding value through multimedia.FanMaker app can help us achieve both. Since the app can be developed and changed quickly, we can always fine tune the app to either raise awareness for our athletic activities, or adding entertainment values, depending on the surveys’ outcome. The app is very light and easy to be set up and installed, our target audience will be comfortable carrying it around. Also, the app is connected to athletic department’s social media accounts, so all the news and exciting events will be updated instantaneously. Moreover, students who register for the app can sign up for free for athletic activities that are held throughout the years, and enjoy other privileges at the sport events. Nevertheless, the FanMaker app also
Basketball has always been a vital part of my life. I could never see myself not being a part of some part of basketball, whether it’s playing, coaching, or even studying the game. From the age of six I have taken basketball very seriously. My goal is always to get better day by day, and if there was anything holding myself back from that, I ousted it right away. I started using social media in 6th grade starting with Facebook and YouTube. The only friends I had on Facebook other than family were my basketball teammates. I also always enjoyed search up basketball things on YouTube. As the years went by, that’s when more and more social media sites came around, such as the notorious Twitter and Instagram. At this point, not only did I have family and teammates following me, but there were college coaches and even random fans from around the nation. I kept to myself, for the most part, but if I felt like I had to get something off my chest, I was the first person to let it out on Twitter. Instagram was not too much different. One could go on my Instagram and see pretty much anything I did in my life. Some people enjoyed my profiles, so did not. The people who did not link my content were college, coaches. West Virginia University was not to happy about me arguing with my current girlfriend when. I was very