Social Media's Influence On Sports

Introduction:

Sports are always changing right before our eyes. There are more rules added to make sports safer for the athletes, and more people are watching sports than they did in the past. One thing is for certain: The role social media has played or is playing is influencing these changes and how sports teams (collegiate and professional) are now conducting most of their marketing online. As a part of a technologies such as customer relationship management (CRM) systems, social media can help sports teams reach a number of prospective fans and this is changing the way sports are being marketed. Many social media sites are taking over sports advertising and even broadcasting some sporting events. . All of this is influencing the way people gather at a stadium or an arena to watch their favorite team in person. This paper looks at these trends and their impact on sports marketing.

Technology:

As technology advances, many people wonder how did teams advertise in the past? In an interview with a person in the sports marketing field, teams have put ads in the newspapers, displayed teams and schedules on billboards, radio broadcasting, and used television ads at prime times. Another form that is

“A 2012 GMR Marketing study said 70% of sports fans use mobile devices and social media to check scores and follow athletes during a meal, 58% do this in the bathroom, 33% during meetings and 9% in church” (Jackson, 2015). This trend is quite alarming for ballparks and arenas as more and more people are starting to stay home instead of going to the games, and at the same time not paying attention as things like family time. Because of this, ticket sales are a lot more sensitive and most of the advertising has to come through social media channels to increase attendance to these