Advertising In Baseball Stadiums

Introduction

Baseball is considered to be America’s favorite pastime and has become popular all over the world. This sport is watched by millions of people every time there is a game played. People will go to the stadiums to watch and a lot of fans will watch the game on television. Since there are so many people watching these games, advertising has become more and more apart of every baseball stadium due to the amount of exposure a company can receive by using the many types of ads found in a baseball stadium. The stadiums use billboards, fences, green screens, merchandise, airplanes, names of stadiums, and scoreboards as all different ways to advertise a company’s product.

Billboards

Billboards play a huge role at ballparks because they are usually surrounding the entire outfield and can be seen by everyone. Billboards are very effective in reaching your target audience because of the frequency they are viewed by people watching on television and by people who are actually at the game. They are also very visible when you enter a baseball stadium because of their large size and are a great form of advertising due to them being so big that people can tell what product or service that is being offered from clear across the ballpark. Also, billboards are in a great location lining the outside of the stadium because that is generally where the fans eyes tend to wonder because they like looking out at the scoreboard. While they are checking the score their eyes scan these advertisements on the billboards. If you are watching from your home you also get exposed to these billboards because throughout the game the camera pans in and out on the scoreboard and all around the ballpark so you can catch a glimpse of all of the different products and services that are being advertised during the game. Another important thing about billboards is the fact that they are very colorful and eye catching to the fans. For example if a fan sees a red, blue, and white circle on a billboard in the outfield they know that it is for Pepsi. Colors are very important because people recognize certain brands by their colors and if the billboard is to far away to read the fans can recognize the product or service by that companies colors alone.

Fences

The fences in every ballpark all over the world use the fences as a tool to ...

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...ready implementing because they seem to be very effective ways of advertising. One thing that we thought might be a possible advertising medium in the near future is grass and dirt advertisements. This form of advertising is kind of like the NFL’s yellow line that indicates where the first down is located. Only we want to take it a step further by using it as a form of advertising in the outfield or in the dirt by projecting an image of a company’s logo or slogan on the field. This way it would not distract the players and would get a lot of exposure from fans viewing the game by television. Our last suggestion is to use the bases as instruments to advertise, although this has been frowned upon by baseball fans recently, it might gain popularity and be an effective way of advertising in the near future by simply placing logos on them.

Sources

Adams, David. “Baseball Fans Strike Out As Stadiums Widen Net For Ads”, The Times (UK). May 7, 2004.

Goetzl, David and Petrecca, Laura. “Ad Pitches Head For Home Plate”, Advertising Age. August 14, 2000.

Lords, Eric. “Congress Sends Bill Banning Aerial Ad-Towing to Bush”, Detroit Free Press. February 15, 2003.