Gender Differences In Sports

what form of media consumers choose to follow along with a particular sporting event. This will be helpful as sports marketers continue to compete against other sports marketers as well as other forms of entertainment across multiple media channels. This could also be used in conjunction with a revised or modified Television Viewing Motives Scale (or TVMS) that places a particular emphasis on the use of social media and how it impacts the television viewing of sports fans. Nevertheless, watching live televised sporting events is an important aspect of being a sports fan, and as a result, future research needs to study how social media has impacted television-viewing habits. Furthermore, it may be beneficial to examine the applicability of some

Future studies should continue to research sports fandom motives in the types of relationships that fans have with athletes, how social media has impacted these relationships, and whether or not these relationships impact a fan’s motives for consuming sport such as watching on television. If gender role orientation does play an important role in gender differences, then it would be important for future research studies to focus on how important viewing oneself as masculine, feminine or androgynous is to a fan’s level of fandom. In the end, the most important aspect of understanding gender differences that exist between sports fans and social media users is this: marketers and researchers need to continue studying what makes males sports fans and social media users operate in comparison to female sports fans and social media users. The preferences, trends, consumption and usage patterns continue to evolve for both sports fans and social media users, and at times change drastically on a yearly

In any city and for any team, sports fans are crucial to the continued success of a sports franchise and organization. As one researcher put it, “By continuing to research sports fans, we will gain valuable insight that will both enhance the experience for fans and draw new and more diverse customers for sports franchises” (Greenwood, 2001, p. 28). Thus, it is of the utmost importance that new studies be conducted and that previous studies be replicated so that marketers, researchers, and decision makers within the sports industry can better understand how social media can positively impact their marketing campaigns. In addition to the continued rise in attendance at sporting events, the amount of television programming that will be dedicated to live coverage of sporting events will continue to rise to unprecedented heights. Ultimately, the more knowledge that is shared on this topic and the more aware marketers are of the benefits, risks, and challenges associated with integrating social media into their marketing campaigns, the more beneficial social media can be for brands, team, and organizations in the wide world of