Social Media Marketing Essay

2270 Words5 Pages
bulb-icon

Recommended: Impact of social media on business performance

Table of Contents Synopsis Social Media Marketing Introduction Why Social Media Marketing? Integrating Social media with Traditional media Impact of Social media in the B2B space Introduction to Social Media Analytics Quantitative Metrics Qualitative Metrics Social Media ROI ‘Influence’ and ‘Key Influencers’ Social Media Analytics Quantitative Methods Social Media Analytics Qualitative Methods Statistical methods in Social media Social Media and APIs Social Media , Big Data & Unstructured Data Social Media and Mobile data-location based analytics Social media ,Content and text analytics Text Analytics & Text Summarization Techniques in Social Media Social media , the Arab Spring and Internet activism Framework for Social Media Analytics Roadmap and Tips For Social Media Marketing Analytics Capability For New Entrants Challenges in Social Media Marketing and Analytics Future of Social Media Marketing and Analytics Social Media: Expert view and insights Social Media Analytics in Action: Case 1 – 1920 Evil returns : IIMB -Harvard case study Case 2 – Conclusions Appendix 1 : List of Social Media Analytics tools Acknowledgements References Why Social Media Marketing? The main objective of any marketing program is to increase awareness for the company offerings, which eventually drives sales. Social Media Marketing serves this purpose of spreading awareness about the company, brands, product offerings and also its brand personality. It humanizes a brand and helps to build relationship. A consumer or a possible customer can connect to a brand at a personal level, share his thoughts and opinions about the company and give real ... ... middle of paper ... ...dia marketing)/Cost of Social media marketing However, the challenge of sales/conversion attribution and quantifying ‘profit’ remains in either a Business-to-Consumer (B2C) or a Business-to-Business (B2B) context. The ROI on Social Media is debated by a number of researchers as being difficult and challenging to measure (Hoffman & Fodor, 2010; Kumar & Mirchandani, 2012; Powell, Groves & Dimon, 2011; Weinberg & Pehlivan, 2011). There are many studies on the usage and the effects of social media marketing in a B2C context. However, the usage of social media marketing in the B2B environment has yet not been investigated thoroughly. Favier (2012) developed and presented a model to determine the ROI of one particular social media channel. Favier suggests that the Return on Investment of Twitter depends on four different variables; time, trust, sentiment and income i.e.

Show More
Related

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.

    Read More

  • Social Media And Stock Market Essay

    2198 Words  | 5 Pages

    The stock market is inherently a large and vital part of economy, which can be used to earn profit by investing or speculating. If there was a relationship to be identified between the activity on Twitter and stock market characteristics, a trading strategy could be formulated to earn abnormal returns. The question I will be looking at discussing is whether relationships exist between activity on social media and the stock market, whether that is returns, volatility, trading volumes or another characteristic, and then looking towards using these to a prediction tool. To do this, I will be looking at empirical analysis and theories from financial papers, published in academic journals.

    Read More

  • Social Media Is Good for Businesses

    370 Words  | 1 Pages

    In today’s society, many businesses are using commercial websites to get their name out in the public. “Social media is now a crucial part of any successful business marketing plan” (Kiripatea). Businesses need to use the right social media platform to bring in the most revenue.

    Read More

  • Effects Of Social Media Marketing

    1157 Words  | 3 Pages

    According to Diamond 2008, social media marketing is marketing that concentrates on people and not products. The company can represent the product through a promotional tool if possible, all that really matters is the customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness, it also influences consumer behavior in terms of gathering information, purchasing decisions, opinions, attitudes and brand evaluation. Marketers need to post topics that will create great conversations with consumers using the platform.

    Read More

  • Essay On Benefits Of Social Media

    1587 Words  | 4 Pages

    Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.

    Read More

  • The Impact of Technology on Marketing

    669 Words  | 2 Pages

    Social media is one component. Social media marketing involves using peer recommendations, building brand personality, and addressing the market as a diverse group of individuals. It also encourages customers to create their own content and spread the word about a product. Programs typically focus on efforts to create content that attracts attention and push viewers to share it with their social networks. This form of marketing generates results in earned media instead of paid media.

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...

    Read More

  • Social Media Marketing Essay

    737 Words  | 2 Pages

    Social media marketing is a communication strategy that increases your business’s online presence and helps draw traffic to your website.

    Read More

  • Social Media And Consumer Behavior Essay

    1022 Words  | 3 Pages

    Social Media has opened up a new and powerful way for brands to understand consumer behavior. With any new innovation, one must learn how to use it properly to maximize the full potential. To effectively leverage social media to change consumer behavior, brands need to listen, natively story tell, and tailor content depending on each unique social media channel. To sum up, brands need to invest wisely with social media and make sure they have talented and strategic people driving their social media presence. Just because you have a Facebook or twitter, doesn’t make you a social marketing expert. Brands need to understand this to have a stellar digital strategy.

    Read More

  • Social Media Marketing

    1117 Words  | 3 Pages

    Advancements in technology allow communication to be more efficient and more reliable. Websites have been designed that are based on social interaction and businesses are getting involved online to connect with their consumers through this Internet site. These websites are called, social media, and it offers a way for consumers to network by sharing content that is accessed online. An article from the California Management Review defines social media as, “the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks” (Katona, 2014). Social media is popular right now and able to grow in bigger and better things, businesses are taking advantage by using these websites for online marketing. Marketing that is posted through the Internet and uses social media is known as social media marketing. Advertising and promoting products this way has many advantages and disadvantages. This form of marketing can help the business by being cost efficient by

    Read More

  • Essay About Social Media Marketing

    1027 Words  | 3 Pages

    Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.

    Read More

  • Essay About Social Media

    969 Words  | 2 Pages

    Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.

    Read More

  • Internet Marketing Essay

    723 Words  | 2 Pages

    Many advertisers are spending time and money on online technologies. More marketers are advertising on internet and more companies are doing online business as well, so this is increasing the revenue of online media. Newspaper advertisement is declining because internet advertisement is facilitating both the marketers and the consumers. (Evans, David S. 2009)

    Read More

  • Digital Marketing Essay

    722 Words  | 2 Pages

    Digital marketing is essential to connect to the customers. Gone are the days where traditional media would suffice. Today, the success of any marketing campaign is measured by the number of shares on social media websites, number of youtube views etc. Users are able to comment and thus, it has created an interactive and conversational media. This is new for the marketers who have been accustomed to one way brand messaging. Customers are willing to try out new ways to engage with a company and are demanding the same experience on mobiles, tablets, and social media as they would in-store.

    Read More

  • Opinion Essay On Social Media

    1007 Words  | 3 Pages

    I am an aspiring journalist, so I am interested in the news every day. I use social media most of the time to see what’s happening around the world. For example, I learned about Prince passing away on social media. After I saw the news on social media, I turned on CNN to see if they were covering Prince’s tragic death. We have to be careful about what we learn on social media because sometimes the reports we see are false; that’s why I turned on CNN to make sure the news of Prince passing away was true. Social media is how I learned that Paul Walker passed away and one of my favorite NASCAR reporters, Steve Byrnes. Social media is an amazing, powerful tool to get us to watch coverage of a story on a news station. For example, my local news

    Read More

More about Social Media Marketing Essay

Open Document