Social Media Marketing Essay

Social media marketing is a communication strategy that increases your business’s online presence and helps draw traffic to your website.

Social media has became more than just a buzzword.

It’s an ideal marketing tool, especially if your priority is to gain new customers, as well as if your marketing budget is small or your product ties strongly to technology.

The Internet is a virtual playground of customers. Create profiles on networks that likely appeal to your customer base.

People who fit your average customer profile likely spend at least part of their day on a minimum of one social network, like Facebook or Twitter.

If your business is small or has a limited marketing budget, social media provides excellent opportunities. The

If your company does not have marketing professionals or time for marketing activities, paying the small fee to Facebook and Twitter to handle post promotion can be highly beneficial.

All of them. Facebook is the only social media platform that you need to be on no matter what field your business is in.

Twitter, on the other hand, should be for all SaaS companies, marketing companies, sports-related businesses, and all news organizations. Here’s why: Twitter, more than any other platform, is inextricably tied to in-the-moment developments. If your sector or business is based around things that are happening now, you need to be on Twitter, as Twitter has been quite accurately described as “texting for the internet”. Twitter is a good place to send out marketing messages. 49% of people would rather hear from a company on Twitter than on any other social platform (even Facebook).

95% of shoppers begin their purchase journey online. However, for those companies whose customers are not typical users of Social Media, your focus (and your precious marketing dollars) would be better spent elsewhere….on the places where your target customers DO spend their