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Positive and negative effects of social media on business
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Impact of social media on business performance
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The Importance of Social Media to a Mangers Job Social Media arrangement of electronic communication through which users make digital groups to share ideas, information, personal use and other things. Social media is very important for a company in this days of times. Social media is the new way to promote your company and get feedback on issues instantly so you can solve an issue quickly. You can even have employees who can help customers who need help with an issue with your company through the business chats through social media. With Social Media you will be able to reach billions of people in different communities with will branch out your company more. I want to explore ways that a manger can control the power of Social Media to profit value and gains for their company by using Social Media. I also will like to know how social media is impacting the different ways manager’s mange. A social media manager is accountable for being the brand on social media. They make content, answer to remarks, reply to questions, and everything else dealing with the brand. Social media managers, most likely don’t have any dealing with people who have a connection with, or have heard of, the brand In order for social media to work for your …show more content…
Social media engagement shouldn’t be a submissive involvement. Instead of waiting for customers to scope out to you, proactively involve with anyone who indicate your brand or product. Social listening, it includes monitoring what people are saying on social media about your company and the matters that disturb it. Proactive listening permits you to advance exclusive understanding into your customers, competitors, and industry influencers. You will shape a improved connection with your groups, get a higher up on your
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
There is need for social media marketing manager to have adept knowledge of current law and how it might affect the company through control on interstate commerce, data mining and business intelligence escapades, customer prices, and taxation (Bagley, 2010). The manager needs to succinctly integrate, understand, and take responsibility for these foci of social media...
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
According to Diamond 2008, social media marketing is marketing that concentrates on people and not products. The company can represent the product through a promotional tool if possible, all that really matters is the customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness, it also influences consumer behavior in terms of gathering information, purchasing decisions, opinions, attitudes and brand evaluation. Marketers need to post topics that will create great conversations with consumers using the platform.
Mr. Alan Wilson is a business professor for the University of Strathclyde. The author is an expert because of his education and experience. Wilson summarizes the book The Business of Influence, explaining the importance of all employees taking responsibility in the use of social media and how employees are all influencers. This article will help the paper explain how all employees are influential.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern businesses, but necessary. The biggest reason social media is so important to businesses is the size of the audience that they can reach. From a public relations standpoint, social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...