Social Media Management Case Study

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7 gigantic influences of social media management
By Yashwini Dewan We live in the era of the internet. Basically everything we do or are involved in is somehow related to the internet. This is especially true for businesses, where the internet and social media have a much greater importance and influence. After the boom of social media in the last decade, almost all existing businesses, and some new ones too, got themselves a Facebook page, and since then, there has been no looking back. Since Facebook already had a large user base, who spent a large amount of time online on a daily basis, bringing businesses to social media was in a way, a renaissance in the world of business. Facebook management helped them to get in touch with their target …show more content…

When someone likes your Facebook page, they get updates on all your new posts. This way you can inform them about all your upcoming products and services and information they might find appealing. This is somewhat like advertising, except for free. And then, there's always the option of actually advertising on Facebook which is quite effective as well. This is yet another reason why Facebook page management is so important.
4. Establishes trustworthiness
Responding to your audience’s queries and comments makes you a lot more commendable. This is a very important reason why you should manage your Facebook page well. Sure, it takes a lot more time and effort, especially when your audience is larger, but in the end, it’ll be worth it. Responding to your audience shows that you care , even when your response is simply asking them to call customer care. It makes the customers feel valued, which is really credible.
5. Know what your customers really want
Facebook management also involves analysing the responses your audience leave on your page. This can prove extremely useful in figuring out what they want from you and what improvisations you can make. This will make market research much easier and help you plan out your next move with more

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