7 gigantic influences of social media management
By Yashwini Dewan We live in the era of the internet. Basically everything we do or are involved in is somehow related to the internet. This is especially true for businesses, where the internet and social media have a much greater importance and influence. After the boom of social media in the last decade, almost all existing businesses, and some new ones too, got themselves a Facebook page, and since then, there has been no looking back. Since Facebook already had a large user base, who spent a large amount of time online on a daily basis, bringing businesses to social media was in a way, a renaissance in the world of business. Facebook management helped them to get in touch with their target
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When someone likes your Facebook page, they get updates on all your new posts. This way you can inform them about all your upcoming products and services and information they might find appealing. This is somewhat like advertising, except for free. And then, there's always the option of actually advertising on Facebook which is quite effective as well. This is yet another reason why Facebook page management is so important.
4. Establishes trustworthiness
Responding to your audience’s queries and comments makes you a lot more commendable. This is a very important reason why you should manage your Facebook page well. Sure, it takes a lot more time and effort, especially when your audience is larger, but in the end, it’ll be worth it. Responding to your audience shows that you care , even when your response is simply asking them to call customer care. It makes the customers feel valued, which is really credible.
5. Know what your customers really want
Facebook management also involves analysing the responses your audience leave on your page. This can prove extremely useful in figuring out what they want from you and what improvisations you can make. This will make market research much easier and help you plan out your next move with more
Facebook is a site that allows us to analyze other people, but also ourselves. By taking time to rhetorically analyze your Facebook profile, one might see themselves differently afterwards. It is important to know what energy you give to others.
Facebook is a great place to communicate in many ways with other people. One way you can communicate is by finding answers to any questions you might have. For example, if there is question I have about a class assignment, I simply can login to Facebook and send my friend a private message asking him what I need help with. It is a fast, easy, and simple. Many students use Facebook, so it’s a great communication tool to use to get quick help from your friend. Sometimes you might have forgotten what page number a homework assignment was on. If you don’t have a student’s cell phone number, with Facebook, you can easily contact someone in your class and find out more details about the assignment. You can also communicate with other people through Facebook groups. Facebook groups can be created about any topic. The groups often have a message or purpose that the creator is trying to get across. Users are able to join these groups and share their ideas with each other. Facebook events are another way users can communicate. For example, someone might be planning a birthday party at their house and would like to spread the news to as many friends as possible in a quick and organized way. Facebook event invitations allow users to provide all the details about the event, like time and location, and this can be sent to multiple users at one
Instagram was founded in 2010 by Kevin Systrom. Kevin was born on December 30, 1983 in Holliston Massachusetts. As a child, he was introduced to a game called Doom 2, which spark an interest in computer programming. Systrom attended Stanford University and in 2006, received a bachelor’s degree in management science and engineering. After graduating, he joined Google as an associate product marketing manager. Kevin spent two years at Google before leaving to join Nextstop. During his time at Nextstop, he developed a prototype called Burbn and pitched it to Baseline Ventures and Andreessen Horowitz. They loved the idea, and as a result; he received $500,000 to build Burbn. During the development of the
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
First, they provide low-cost ways to interact, coordinate, and share material resources, potential obviating the need for more formal and bureaucratic organizations. It can therefore support the forging of ties between likeminded SMOs and individuals. Many websites are free to develop, or very low cost, and may provide a revenue stream through advertisements. Facebook pages are free and require only basic computer literacy. Second, they can act as virtual free spaces.
Facebook became so popular in terms of communicating with others on a social level that the term “Facebook me” was a common phrase for new friends to say to each other. Facebook is said to have an addictive component. There are actually studies performed on what in fact makes this website so appealing. One of the more popular responses to this is the fact that you can catch up with people with little to no effort. “The format of Facebook allows users to catch up with friends and family with, let 's face it, minimal effort. Posts are usually quite short (both to make and to read). One quick status update that goes out to all your friends, a short comment on a picture, or a quick "like" and you are done. Relationships that previously would have naturally died can be kept alive (sometimes on life support) on Facebook.” (Dr. Brent
The second tactic is to use the Starkville Community Market’s social media page on Facebook as a method for vendors to target a wider audience. Currently, Facebook is a social networking site composed of over 400 million active users. Users of Facebook can interact with over 160 million objects including pages, groups, and events (Facebook Press Room, 2010). The Starkville Community Market Facebook page can provide detailed information about its regular vendors at the market. The number of people interacting with the page will help promote more viewers because the average user is connected to 60 pages, groups, and events (Facebook Press Room, 2010). This amount of connection can cause a spiral effect in bringing more people to its Facebook page and allowing new people to learn about more about the vendors at the market.
A person’s life is reflected on Facebook. Because so much of someone’s life is on Facebook, anyone can have a sense of what is going on in their life. This is beneficial for parents away from their children in college or just away from the nest. A visual image is more attractive than reading a lengthy blog about an individual's day. With Facebook someone can post albums at a time and can share a special event that just recently occurred. Instant messaging has improved the speed that users can communicate with each other. If they see that their friend is online all that needs to be done is a message with the word “Hey.” Facebook allows for users to connect with friends time zones away.
For example, in terms of the value communication, being able to find a person whom you must have lost contact with and being able to communicate with them wherever they may be in the world on Facebook shows how these value is expressed. The value of Enterprise or business connection, is also expressed when people use their page or timeline as a means of advertising their enterprise or any business they might own or be a part of and being able to share videos or workshops, and links related to their business. This provides an avenue for other people to see, reach out and make connections if interested in participating in that kind of business. Facebook is a common social media platform where one can go on and know the things happening around them and, in the world, generally. People broadcast news or information they have heard and feel the need to share with other people.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
From a public relations standpoint social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly. This can be useful when addressing customer complaints. In an article about social media and business: “Several companies have used Twitter as a fast way to solve problems. Hotels, airlines, and airports are using it to pitch services, travel updates, and respond to travelers needs.” (Burrus, 2010) Social media proved beneficial to these companies because customers not only appreciate that their problems are being addressed, but they also appreciate the speed at which the complaints were
In this day and age, many individuals simply cannot go without some sort of socialization. Specifically speaking, most participate in online social networking sites. The most popular and used one is commonly known as Facebook. Facebook was created in 2004 by Mark Zuckerberg. By 2007, Facebook had over 21 million users, adding up to 1.6 billion page views every single day. The typical user spends over twenty minutes per day on Facebook and two thirds of the users log in every day at least once. It is not questionable as to why many people have a Facebook account. Facebook is generally efficient, easy for socialization, and not difficult to manage. Most organizations are affiliated with Facebook, as “almost 22,000 organizations had Facebook directories,” as of November 2006. A year after that in 2007, Facebook was named the seventh most popular website (Ellison 1). However, with anything well known, many oppose to using Facebook and hold criticism against the popular network. There are many flaws in the website and the relationships it starts online. Facebook is risking dangerous activities, ignoring privacy laws, and demeaning healthy socialization.
In today’s age of internet and social media, almost everyone has a Facebook page. Most people use Facebook as a way to communicate with old friends and family that may live far away. Others use it to promote a business or event. Facebook has negative and positive aspects. Facebook is a great, as users can create and customize their own profiles with photos, videos, and other information about themselves. Facebook also has an option where a user can private message another user without having to know their personal email address. Friends can also browse the profiles of other friends’ pages and comment on their updated status or just write on the wall of the person. Facebook is a great website for finding old friends and connecting to new ones. Facebook timeline is also great for networking, whether it be for personal choices such as dating or meeting new people, or for business choices such as promoting a business or event. Facebook does have some negative aspects such as privacy. There have been many changes to the Facebook privacy settings where a user may not realize they are sharing their posts publicly. Also a user can over share, such as posting pictures and tagging friends that others may not want posted. Another disadvantage is Facebook is time consuming. Users can find themselves spending too much time on Facebook and rarely engaging in face to face contact with their friends and family. Overall, despite a few drawbacks, Facebook is a great form of social media, easy to use, and a great way to stay connected with friends and family.
However, most of the businesses who are on Facebook just want to get fans, because they are mostly shops in real life, like a restaurant or a hairdresser and they just want to raise the popularity of their brand.
First of all, Facebook is a social network, which means it connects people around the world, allows us to make new friends around the world, builds more relationships, brings some new colors to life. It is very beneficial for