Social Media In Tourism Essay

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Introduction
In this assignment we will look at the role of social media in tourism marketing, particularly accommodation. Firstly we will do a literature review. In this literature review we will first look at a few definitions of social media, then, we will look at the advantages and disadvantages of social media, the impact social media has on accommodation and finally we will come to a conclusion as to what social media is and the impact social media has on tourism marketing and accommodation.
Next we will describe the use of social media in accommodation and give a few examples in the industry. A broad overview of this section of the assignment is the following: Social media does not only serve as a tool of marketing. Social media in accommodation in tourism system is an opportunity to have greater contact with potential en loyal visitors. It is a challenge to the tourism industry – to develop more mobile apps. A visitor preferes to book rooms via their mobile devices. A main function of the using of social media is the constantly interaction with the visitor – focusing on long term goals. Try to attract maximum visitors as possible. Keep the visitors satisfied at all times – and they will come back in the future. Accommodation facilities have to develop websites in order to keep their competitive advantage.
Lastly we will compile a list of guidelines for the correct use of social media as a tool in the marketing of accommodation. The world is becoming more and more connected. 61% of Internet users in the US do research on travel before making travel decisions. 22% of online accommodation searches are done from mobile devices. It can be a big challenge to make your business known to the world. Social networking is a very im...

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...at your pages or profiles are appealing to visitors.

8. Online interactions should be fast and constant: Internet is a quick and convenient base for communication. Your reaction to clients’ questions, etc. has to be quick, because of their expectations, and also because accommodation sector is very competitive, it’s easy for a client do get another hotel or guesthouse to stay in.

9. Be proactive about negative reviews: Happy visitors can easily help create a great reputation for your hotel, but unsatisfied visitors can post bad reviews, and keep other potential guests from visiting. Keep an open and communicative attitude, this will help by making the bad reviews more positive.

10. Don’t be too formal: Humour and originality works much better than formal and conventional approaches. People are more likely to read or click on something that is funny and original.

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