Social Media And Non-Profit Organizations

Social Media has impacted the world in the way we communicate, promote and share personal ideas and interest. Social networks such as Facebook, Twitter, LinkedIn and Instagram are used for people to share photographs and connect with old friends, long lost family member, and classmates. Instagram is a quick way to share photos, “Twitter is for on-the-go short blasts of information, Facebook is for connecting with friends, sharing groups, polls and more and LinkedIn is for the professionals out there”(Member Revolution). These four main social networks have influenced businesses by allowing them to use these networks as a way to gain more customers or participants in certain organizations. Since non-profit organizations rely on their supporters,

They also use these networks as a marketing strategy to advertise for everyone using the network.
A non-profit organization is an organization that gives back to the community. Engaging and connecting with their audience allows for the organization to get more personal with the needs of the community. By using social media, you can pose questions about what can certain organization execute further to carry out their mission. “Research has shown that posing questions, specifically those starting with the words “would” or “should” attract much more likes, comments, and shares than posting a simple statement” (Man overboard INC.). In doing this, when activated on these sites, organizations are making the community feel important because

This is a direct way to boost viewers views on the website. It will “drive traffic to your social media accounts by including buttons linked to any and all platforms that your organization uses” (ManOverboard). This will help educate supports that are casually browsing on social media. Non-profits supporters’ count will increase and will it will also be more exposed in gaining more amounts of donations. PayPal is an online service that gives people the ability to receive payments into specific accounts. PayPal has been linked to a large majority of social media websites. This is important for non-profits because while they are keeping supporters involved and engaged, they can now give them the chance to donate at anytime, without coming to any events. “PayPal’s donation buttons allow you to easily gather donor information in a way many comparable buttons don’t” (NonProfitHub). PayPal is not the only site that gives supporters the ability to donate at anytime but it is one of the most used website for