In the world of technology, using social media is one of the fastest ways to get your point across or get people attention. Virtually everyone in the world has access to the internet and most of us have some have type social media application like Facebook or Tweeter. Even without social media applications, the internet and its many access point can convey more information than in past. Information, regardless if it’s true or false can be uploaded on the internet within minutes. Social media in today’s healthcare can be used to promote and advocate for a healthier lifestyle. Health companies or group often start social media campaigns to get the word or generate a buzz within their communities about healthcare news. Before any campaign or …show more content…
Once the product, theme, ideas or content has been approved and everyone is happy with the content and revisions, editing has been performed, the next step would be picking how to distribute of the message. What social media or online media outlet would the campaign be posted on? What social media outlet will make the most impact? Facebook, Twitter and Online forums would be great choices for a social media campaign. “With an audience of 1.23 billion monthly active users, Facebook offers an opportunity to reach a broad range of customers and potential customers. Twitter has the volume of messages. In fact, there are over 500 million Tweets sent every day. With all those social messages, there is a great chance that someone is either mentioning your company or starting a conversation that you would be interested in joining.” (Patterson, 2015) Online social media outlets are great platforms but there are ways to delivery message to reach like TV and radio advertisements. Once the platform and message has been chosen the next step would be the actual delivery or promoting the message to the …show more content…
Analyze. The final step for any media campaign is to Analyze or evaluate the success of the campaign. During this stage, you can make corrections based on data of how many people are looking at your campaign message or how many people have visit the website you created. “By measuring the impacts of your media, you will know how many people you could reach, whether they included the right audiences and whether you sent the right message and created the desired impact. The measurement of impacts should be ongoing, so you know if your strategy is working and can make changes accordingly during your media campaign, rather than after it’s complete.” (“A step-by-step guide to creating a media strategy,”
Although social media has only been around for the past two decades it has changed the way the world runs today. Social media is a new form of communication, entertainment, campaigning, and activism that helps to spread news or information more broadly and faster than before. A recent way social media has been used to spread awareness of an issue was in the ALS Ice Bucket Challenge. With the use of Facebook and YouTube the Ice Bucket Challenge had unbelievable results.
Social media is changing the way that doctors and patients communicate. It is reshaping health care with the help of modern technical innovations such as internet connectivity, smart phones, tablets, and desktops. This ranges from patient support groups to instant messaging (Aishwarya, 2012:[sp]). Media usage has evolved over the last few years and research in this field has shown how children’s psychological factors are linked to social media (Heim, et al, 2007:49). These factors suggest that the internet is a powerful communication tool that not only connects children with others but also empowers them by providing a learning environment and social support (Heim, et al, 2007:52-53). A rapid and innovated advance in social media offers numerous opportunities for modifying health behaviour by allowing the users to conduct research, review previous experiences, seek out medical advice, and lets users choose whether they would like to be identified or anonymous. Although there is a considerable potential for these media tools such as, video chat, weblogs and social networks, this media usage, requires careful application with regards to how the information is used, and may not always give the desired results when seeking medical advice or solutions (Korda, Itani, 2013:15). Carleen Hawn (2009:361) explains that across the health care industry, new media tools are changing the way that patients and doctors interact which is why people are adopting this method of using social media for health related issues (Korda, Itani, 2013:15).
Randolph, S. A. (2012). Using Social Media and Networking in Health Care. Workplace Health & Safety, 60(1), 44-44.
There is no doubt about the fact that people are using social media now more than ever to get their information about health
This assessment will address the potential and risk assessment of using social media in health care. Furthermore, it will address the policies and guidelines which all nurses are expected to adhere.
Social media is affecting all spheres of life and no profession is left untouched by the impact of social media and nursing profession is no exception. Nobody can deny the benefits of social media for the profession of nursing yet its disadvantages for the registered nurses and student nurses during clinical practice cannot be ignored. “Social media can be defined as the constellation of internet-based tools that help a user to connect, collaborate, and communicate with others in real time” (Ressler & Glazer, 2010). Social media is growing at a very rapid rate and is now the mainstream communication method for most of the global population (http://www.internetworldstats.com/facebook.htm). It has brought a tremendous revolution in communication and disseminating information to nurses round the world.
A key characteristic of Advanced Practice Nurses (APN) is to develop and refine the ability to generate and synthesize research and use this information to influence positive changes to everyday nursing practice (Burns & Quatrara, 2013). APNs are well placed as clinical leaders to facilitate for frontline nurses the links between practice and research. Stevens (2013) reminds us that evidence-base practice can result in improved care, positive patient outcomes and enhanced nursing satisfaction. Nurses are professionally obligated to ensure that the best evidence supports their nursing work, with the end goal being the delivery of the best care
According to Cohen (2011, para. 2) Social media is a technology used by individuals, groups and businesses to share information and interact with one another through the virtual world. The use of Social Media in Health Care brings new aspects as it is a technology that can be used by the public, patients, and the multidisciplinary teams to correspond with one another about any health issues. (Moorhead , et al., 2013)
In 2011, a registered nurse was fired for using her cell phone to post comments to a social networking site while she was performing patient care (Stakowski). The temptation, I dare say, borderline addiction, people fall victim to not only may wreck a career but will in turn be devastating to family life at home also. Currently, you will seldom come across people that do not engage in some type of social media on a regular basis. Social media seems to be as important as breathing to people in our culture. The problem with twenty-four-seven social media is that it will more than likely carry over into the workplace. Nurses are not exempt from the norm of social media.
I. Historical Development Obesity is not a new notion or phenomenon in history. Centuries ago some cultures and societies saw obesity as the most noteworthy platform for wealth, social status, and sexual appeal. The influential Greek physician Hippocrates was among the first to record the negative effects of excessive weight and poor diet on the human body. While advancements in medicine and public health have helped improve life expectancy, obesity is becoming a silent yet visible threat to these milestones especially with the influence of technological innovation on the day-to-day of humans.
48250 - Social Media Posts Social Media Post 1: Physician Burnout The stressors of pursuing a degree and practicing in the medical field seem universally known. Unending years of demanding coursework, hours spent on the job beyond the average of most US workers and lack of a personal and professional life balance are the apparent knowns and expected payoffs to the glory of saving lives and helping others. These payoffs coupled with high salaries and honor stave off dissatisfaction and burnout, right?
Smart phones and social media in the health care field presents opportunities and growth advancement but also comes with many consequences and challenges. Health care organizations have regulated the use of smartphones and posting confidential information on social media such as HIPPA, which have laws intact if violated these laws may lead to termination or fines. The patient’s privacy and confidentiality is important when creating such policies, to maximize work efficiency and to create a safe environment. Furthermore, health care staff need to ensure that their patient care standards aren’t compromised by the use of these devices or social media postings.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
When it comes to social media platforms such as Facebook, Twitter, LinkedIn, and YouTube, nobody wants to think about the negative effects it has on patients. Brian Cayko, the director of clinical education in the respiratory care program at Great Falls College, Montana State University in Great Falls, Montana argues that social media makes it easier for patients. When a patient is not able to acquire care at the medical facility, they can get in touch with their respiratory therapist with the use of social media sites. Cayko also states that social media sites can be helpful as “educational resources, patient support and social and professional networking.” I think that Cayko knows that everyone must remember the negative things about social media and the internet, with the understanding that just because it’s on the web doesn’t mean that it is the truth. No, not everything is wrong with social media sites, I am involved in social media sites myself; however, personally I know that when it comes to an occupation especially in the medical field, you have to be more aware of the negatives than the
Introduction: There is no doubt that social media has changed dramatically patient to patient and patient to communication provider for the healthcare sector relationship. The emergence of a transparent, real-time social media means of communication platforms that allow open and honest dialogue offers a wealth of opportunities for industry to take advantage of positive emotions with patience and confidence building support community actively engage with. Many health care entities are also used social media to build and cultivate a team of a patient who can benefit at a later time to spread goodwill and build our brand to help maintain the confidence and trust in the health care services evangelists. Health in the News Media :