Retail Shopping Vs. E-Commerce (Online Shopping)

Retail Shopping vs e-Commerce (Online Shopping)

Contents Page

Summary 3

Introduction & Background history 4

Objectives to study 5

Review of Literature: What is literature saying about my topic? 6

Methodology 7

Ethical Issues 7

Findings 8

Conclusion 12

Referencing 13

Data Gathered from questionnaires: Appendix 1 14

Summary

This report illustrates how the changes of technology have had an impact on the ways consumers shop. While there are soaring demands for consumers who shop online; there are also consumers who still much prefer the old fashioned method to walk into a shop and take the experience to physically search for the items they want.

This research proves that although many people own the most advanced technology,

The data composed from the questionnaires illustrated a strong positive correlation on consumers who shop in retail even with the continuous superiority of technology and the availability to shop online. The questionnaires distributed to the applicants were dispensed in order to examine the pros and cons of retail and online shopping. In parallel to this, attitudes on whether the applicants prefer to shop online or to shop in retail were also

Many shoppers now lead busy lifestyles as of having to work or having to study meaning they do not have the time to physically visit shops to buy the items they need. The participants who are between the age group of above 37 are currently working and the rest are all studying. Online Shopping offers door to door delivery and is often fast and free when shoppers spend a minimum amount on their purchase. What can be more convenient than having your items delivered straight to your door? A lot of retail shops also offer free click and collect service. Consumers can order their items online and have it ready to be collected in store; again providing excellent convenience while saving a lot of consumer time and effort. From the bar chart we can analyse that the participants have chosen eBay, Amazon and department store sites as their most preferred online shopping destinations. Online research also shows that the 3 most popular online sites are also: Amazon, eBay and Wal-Mart, a retail department store within the US. (Anon, 2013) Amazon and eBay are shopping sites that are well known worldwide and sell everything and anything. Amazon offers free "super save delivery" while eBay offers "click and collect" in many Argos stores. Time is saved on having to walk around retail stores to find specific items. Consumers are able to buy products from any part of the world. From the questionnaire 8 out 13