Why We Buy: The Science of Shopping by Paco Underhill

606 Words2 Pages

Why We Buy: The Science of Shopping Paco Underhill, the author of Why We Buy: The Science of Shopping, created a company in which he and his colleagues credited themselves on mastering the science of shopping. Big name corporations would hire him and his company to execute research in their establishments, whether it is a department store or a family restaurant, and determine how they can be more efficient in their selling strategies. Through his years of service, Underhill has uncovered incredibly insightful bits of information that have allowed these companies who get the help of Underhill to have one up on the competition. Men, Women, and children all have different shopping patterns. Through hundreds of hours of video observation, Paco Underhill has uncovered the insights and behaviors that have allowed businesses to see massive increases in profits. One of the first findings Underhill found was the idea of “butt brushing”. “Butt brushing” is the occurrence that takes place in a store where the isles are not wide enough and as a result, Paco found that people were immedia...

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