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What is the difference between shopping at a brick mortar and shopping online
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E-tailing is the online sales of goods or services while brick-and-mortar businesses are those that operate in the physical market such as department stores, business offices etc. According to Ed Brindley, the director of marketing at Wincor Nixdorf,” brick and mortar will always be vital. The key is to make such technology advances simply part of the shopping experience and part of the retail boom”, (BestMark, 2012). Purchasing items online has become a convenience for many customers as well as the fact that most online stores offer lower prices. However brick and mortar stores can use technology to compete against e-tailers. It is seen where a Point of Sale (POS) system has transformed the check out process and inventory control system in businesses. This has resulted in real time tracking of goods which provide retailers with information regarding the stock level and when a re-order needs to be done. A POS system also allows faster check out process for customers resulting in an increase in customer satisfaction. However this is now even more efficient as customers are able to conduct the check-out process themselves which saves time and labor costs. Another technology which can be used by brick-and-mortar businesses are RFID. Very soon most items will be equipped with RFID tags. This will eliminate the need to scan items and the total cost of all the items in a shopping cart can be scanned within seconds. Technology will transform the way brick-and-mortar business carry out their daily transactions. Brick-and-mortar businesses can use these technologies and the behavior of consumers to enhance their business. Customers are used to shopping online therefore businesses should give them the opportunity to shop online even at the... ... middle of paper ... ...m/stories/2008-08-21/business-and-startups-in-second-life Thomas, N. K. (2011, April 9). What Is E-Commerce and M-Commerce? Retrieved March 7, 2014, from http://ezinearticles.com/?What-Is-E-Commerce-and-M-Commerce?&id=6193761 Tiffany, L. (2007, January 8). tarting a Second Life Business. Retrieved March 7, 2014, from http://www.entrepreneur.com/article/172768 Valacich, J., & Schneider, C. (2010). Information Systems Today Managing in the Digital World (4th ed.). New Jersey: Prentice Hall. Wagner, D. (2011, November 1). The Brick & Mortar Retail Store of the Future. Retrieved March 7, 2014, from http://www.enterpriseefficiency.com/author.asp?section_id=1151&doc_id=235188&piddl_msgpage=2#msgs Wagner, M. (2007, September 21). The Future Of Virtual Worlds. Retrieved March 7, 2014, from http://www.informationweek.com/desktop/the-future-of-virtual-worlds/d/d-id/1059501
Saunders, C. S., & Pearlson, K. E. (2009). Managing and Using Information Systems. John Wiley&Sons, Incorporated.
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Technology plays a big part of the e-retailing industry. It has many positive qualities that impact the industry. Technology simplifies the purchasing process. Since the industry is web based, it helps eliminate the nuisance of not having products when wanted by having the capabilities of placing orders 24/7 at any computer with web access. Technology will also standardize the purchasing process thus reducing processing costs associated with traditional processing.
The Australian supermarkets and grocery stores industry is very keen on inculcating technology in their day to day operations and also for their back end support. A good example to illustrate the gap in technology between the Malaysian and Australian supermarkets is the Self-Checkout Counters, they have been in Australia for quite some time and are now evolving but for Malaysia this is a new concept altogether. The Australian Companies are investing more and more in technology to make the shopping experience easy, refreshing and fun for its customers. Currently Coles, one of the leaders of the industry in Australia is working along with IBM to install radio tags on each item and this will drastically reduce the checkout time (http://www.heraldsun.com.au/technology/news/smart-phone-to-avoid-queues-in-supermarkets/story-fn7celvh-1226410624726). This integration of technology to attract more customers and make their shopping experiences better will be very crucial for them to gain more market share (IBIS 2016), thus Giant have to focus on this from the very
Also the checking out process has been technologically advanced as it was observed that iPhones and iPads are used on the sales floor to see what items are in stock at the location or other locations and to help customers in making a purchase. Using these items help with the communication among staff and customers. After making a purchase, the associate that assisted them will more than likely follow up with a personalized thank you note and invite them back to the store. Customizing the product for the customer also increases the use of technology. The customer chooses what product they want and they ask an associate to engrave their name on it, making it their own personal
In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The greatest impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service.
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The advancements in the technological world have allowed supermarket chains and other national stores to quickly dominate the market and are driving out the concept of the ‘local stores’. This surge in the market has seen shares rise and profits bulge with the three main contenders in mind being Sainsburys, Safeways and Tescos who now serve the whole of the UK between them and are the household names of the shopping world. The ICT input to these businesses is vital in that it provides speedy service; controls stock levels and will even allow bank balance transfers to be carried out with minimal difficulty or technical experience.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
Li, F 2007, What is E-business ?: how the Internet transforms organizations, Blackwell Publishing, Oxford.
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and
Computer technology has had a significant impact on retail stores. All but the smallest shops have replaced the old-fashioned cash register with a terminal linked to a computer system. The terminal may require that the clerk type in the code for the item; but more and more frequently the checkout counter include a bar-code scanner, a device that directly reads into the computer the UPC printed on each package.