A Look at Amazon.com

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A LOOK AT AMAZON.COM

Amazon.com has a mission statement that says their mission is to use

the Internet to transform book buying into the fastest, easiest, and

most enjoyable shopping experience possible.1 based on the quality and

size of Amazon.com, it would be correct to say that their strategic

direction would be to provide the same quality shopping experience and

customer service for multiple goods and services beyond books to

ensure continued growth. And in doing so, Amazon.com still maintains

their founding commitment to customer service and the delivery of an

educational and inspiring shopping experience.1

Amazon.com has many qualities that keep them at the top of the

e-retailing business. The first of their core competencies is being

the leader in e-retailing. They are able to obtain this status by

having superior knowledge of e-retailing. Low cost structure, a real

time ordering system and being more global round out Amazon.com’s core

competencies that make them the number one choice among online

customers.

Amazon.com did not obtain their status solely by having a quality

inventory and excellent customer service. Technology plays a major

part of their success. In order for their website to be appealing,

organized, and easy to use, Amazon.com has to rely on technology. One

company, O’Reilly & Associates helps Amazon.com accomplish this.

O’Reilly & Associates provides Amazon.com with web development tools

such as Linux, Apache, Perl, scripting, digital media4, and online

data capturing. Electronic payment web security, real time

technology3, and many other forms of technology are relied upon to

ensure customer satisfaction, confidence, and enjoyment of their

business.

Amazon.com’s web page supports their mission statement. Navigating,

selecting and purchasing products are very fast and easy. Having a

well organized and user-friendly site is very enjoyable. Having a

worry-free, uncomplicated shopping experience while visiting

Amazon.com clearly makes their mission statement one that they can

confidently stand by.

Technology plays a big part of the e-retailing industry. It has many

positive qualities that impact the industry. Technology simplifies

the purchasing process. Since the industry is web based, it helps

eliminate the nuisance of not having products when wanted by having

the capabilities of placing orders 24/7 at any computer with web

access. Technology will also standardize the purchasing process thus

reducing processing costs associated with traditional processing.

Capturing and maintaining customer data by Amazon.com will help

increase productivity by being able to have fast data through put.

This practice also helps to “get to know” customers by keeping a

personal history of each customers’ purchasing behavior, lifestyle,

and demographics. Being able to know this information will give

Amazon.com the edge to cater to customers and ensure loyalty by being

able to reward customer with special incentives.

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