Shoe Carnival Competitors

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Shoe Carnival sells a wide variety of footwear, in categories such as men’s, women’s, children’s, and athletic. Along with selling shoes, the company also sells different accessories including wallets, purses, and socks. What sets Shoe Carnival apart from its competition, however, is The Shoe Carnival Concept. Each store across the nation, has its own microphone announcer. This announcer yells out specials over the microphone for customers to hear. Some of these specials include discounts, special information about a product, and other fun deals that encourage their customers to make more purchases (Retailer Merchandiser).

Along with ample amounts of deals, Shoe Carnival also sets itself apart from the rest of the footwear market by stocking a greater amount of shoes than other retailers. Michael Smith, the Vice President of Real Estate, says that “Our average store will stock 28,000 pairs of shoes,” (Retailer Merchandiser). “That is far superior to our competitors. We can carry more colors, more sizes, and that gives us the ability to satisfy the consumer on a consistent basis,” he continued, “We have everything from athletic shoes to work boots to sandals and slides. We provide quality brands at a reasonable price, which is why most of our customers buy multiple pairs” (Retailer Merchandiser). Some of their …show more content…

Clifton Sifford, the CEO, President, and Director of the company, said that Shoe Carnival launched their first app in September of 2014. This app helped Shoe Carnival to get closer to reaching their goals as it “gives our ecommerce team the ability to interact with our customers through games and contests, in addition to giving us a new avenue for target marketing,” Sifford explained

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