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Social media as a tool of advertising
Social media as a tool of advertising
Social media as an advertising tool
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Sharpie has been putting its mark on society as well as a variety of other surfaces since its inception in 1964. Today, Sharpie is the most popular choice of permanent marker in the world, available in over 20 countries. In the recent digital age, Sharpie was predicted to struggle as physical printing methods fell out of favor in exchange for keyboards and touch screens. However, parent company Newell Rubbermaid has taken some creative and unique marketing approaches to keep the Sharpie brand as a household name. New advertising methods, as well as embracing social media outlets such as Facebook have led to Sharpie becoming more popular than ever.
Sharpie’s media purchases over the last decade have been very interaction oriented. Since 2009 Sharpie has shifted a large amount of their advertising attention to social media outlets, as well as many other non-media connectors. Sharpie has been getting up close and in touch with its consumers for most of the last decade, using professional athletes from various sports to promote their brand. While working with Paragon Marketing Group Sharpie sponsored the Sharpie 500 from 2001 to 2009. The Sharpie 500 was one of the most popular races on the NASCAR circuit. Sharpie was also the main sponsor of Kurt Busch and his No. 97 Ford from 2001 to 2006. Busch had a highly successful career whilst driving for Sharpie, even winning the first ever NASCAR Nextel Cup Championship in 2004. The exposure paid off according to Paragon, as Sharpie’s sales increased a minimum of 15% per annum.
Sharpie also tried their hand on the links with the Sharpie Mini Tour. Working with the Professional Golfers Association, Sharpie held a nationwide, four event putting competition giving one fan a chance to play ...
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Neff, Jack. "Think Ink Is Dead? Sharpie's Success Is Writing on the Wall: New Video Ads,
Strong Facebook Presence Prove the Pen Is Still Mighty in the Digital Age." AdvertisingAge. ProQuest Research Library. Web. 17 Apr. 2012.
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The agency I chose to do is the Hillandale golf course, which is located in Durham North Carolina. The reason why I chose to do my project on Hillandale golf course because since the beginning of the semester I have been traveling over to the golf course twice a week for a class learning the rules and the way the game of golf is played. Hillandale golf course is named the “Granddaddy golf course of Durham/ Research Triangle golf”. Hillandale was donated to the Durham area back in 1911 through the philanthropic interests of long-time Durham resident John Sprunt Hill. Donald Ross and Perry Maxwell originally designed the course. Donald Ross had designed the first 9 holes and Perry Maxwell came up with the last 9 holes. Since 1960 over 1.7 million rounds of golf have been played that being an average of 45,000 yearly. This public golf course provides a challenge from each level of players in the game of golf. In 1960, the Hillandale Golf Course was moved to its current location in Durham and was redesigned by George Cobb, who is also the designer of the Surf Club in Myrtle Beach, S.C.
The National Football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is by far the most watched single game event in the country and gaining popularity exponentially worldwide. Their championship, the Super Bowl, is arguably the most watched television program in that particular year. In NASCAR, the Daytona 500 is their “Super Bowl” and is a very large event in its own right. Corporations all over the world jump on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the major NASCAR races are very visible names and products that we already know about. Most of the time, these companies are trying to market new products or products that have been enhanced.
The day that nascar was officially formed was February 21, 1948. However, long before that bootleggers from the south would soup up their cars. They did that because alcohol was banned and they wanted to be able to consume and produce alcoholic products without getting caught by the law. Therefore, they made their cars faster than the police. A marketing activity is a way that a company builds brand awareness. For example, a few marketing activity that nascar utilizes is their website and their apparel they sell. Their website offers a way for the fans to become more informed when nascar events will take place and where. fan apparel helps nascar when fan buys a certain shirt or object it allows their sponsor to be advertised more around the country. In nascar 63% of its fans
In this scenario, the marketing activities of Prince Sports, Inc. will be examined. Prince Sports manufactures a large line of tennis, racquetball, squash, badminton and table tennis products. The company also manufactures clothing, bags and other accessories that would be useful to individuals in those particular sports. The company makes use of multiple different marketing strategies based on the type of equipment, level of expertise of the player and the type of media outlets that are available.
About 75 million people have watched NASCAR. About 12.66% watch NASCAR and follow it one way or another. The other 10.49% (34 million) will know a racer or two. In a period of 10 years (1996-2006) sales have shot up over $2,199,999,400. The sales have gone from 600/year-2.2billion/year. These both show that it is a very popular sport and growing in popularity.
People throughout our society recognize Target as a national icon because of its distinct logo. At one point or another people have seen the famous red bullseye that marks the store. The corporation uses a variety of visual elements and principles of design to successfully convey a message to its audience. Companies create graphic designs to differentiate from other competing companies.
It is shocking the extravagant amounts of money that companies are willing to pay to advertise their products. From spending millions of dollars a second to have a commercial air during the Super Bowl or hiring a well-known face to support their product, companies are willing to do whatever it takes to get their brand out there. Br...
Newsprint used to be International Paper’s main product, but it is no longer produced by that company since it was so unprofitable (‘A Short History of”, 1998). Very few companies manufacture newsprint anymore due to the fact that most people get their news via radio, television, and various other internet sources. Emails and social media posts have all but replaced Christmas, birthday, and get-well cards. Magazines are read online, Christmas catalogs have been replaced by online sales, and the vast majority of our junk mail has been transformed into spam in our email boxes. Corrugated and cardboard boxes have been replaced by plastic “clamshells”. Even our government has gotten into the act of reducing paper by forcing the use of electronic health records in the 2010 Affordable Care Act (“Key Features of the”, 2015). Because paper products are used in so many different applications, there is virtually no end to the substitute products which are
Olenski, Steve “Social Media Usage Up 800% for U.S. Online Adults In Just 8 Years” Forbes.com Inc. 6 September 2013. Web. 6 February 2014
Ink is defined as a colored liquid used for writing and reading. Ink is the basis for daily functionality, and communication. Ink makes up homework, literature, business transactions. The issue however is, that ink oftentimes goes unnoticed. Often, people don’t realize that many important things to them consist of ink. This is because ink is not large, and it does not stand out, it just appears. Ink is simply something that is there and costly to replace.The history of ink dates back considerably, evolving over the ages into what it today
and family, and also “meet like-minded people” ( Metz, par. 1). In some cases, business people such as Ron West, claim that he uses Facebook “to become acquainted with new customers”( par. 8). Yes, these types of websites are great tools to stay in touch with old classmatesand faraway family members. It is a great source of communication, but there is always a con to every pro. Even though users are connecting with others, users of social networks never know exact...
Hoover, Lisa. "How Social Networking Has Changed Society." PCWorld. 7 Apr. 2009. Web. 16 Feb. 2014. .
Stafford, Marla R., and Ronald J. Faber. Advertising, Promotion, and New Media. Armonk, NY.: M.E. Sharpe, 2005
Velliquette, Anne M., Elizabeth H. Creyer, and Jeff B. Murray.(1998) “The Tattoo Renaissance: An Ethnographic Account of Symbolic Consumer Behavior.” -in NA Advances in Consumer Research. Vol. 25, eds Joseph W. Alba & J. Wesley Hutchinson, Provo, UT: Association for Consumer Research, 461-467.
Printmaking has come so far and continues to evolve over time. Who knows what new methods we could be using 20 years from now.