Sanders Organizational Culture

The structure of an organizational culture is an important element in building a foundation that individuals can be inspired by. Essentially, it has the ability to captivate one's mind and draw people in.That was the case in 1958, when David Sanders, a Jewish man born in Mexico, founded Sanders Advertising in El Paso, Texas. Fate lead Sanders to his future business partner, Bob Wingo, while they were working together on an account. An alliance was formed, enabling these two partners to successfully start Sanders\Wingo, a company that has since grown tremendously and serves a diverse clientele. Additionally, over time, the company developed a resonating mission statement that played a key part in helping future clients and employers understand

Furthermore, the company has offices located in El Paso, Austin, and a satellite office in New York. The agency’s clientele include AARP, The United States Postal Service, and General Motors. In fact, it is the agency of record for AT&T, meaning when AT&T wants to develop a campaign targeting African-Americans, they must contact Sanders\Wingo. The organization is known for its vital commitment to understanding their consumer population through diversity while working tirelessly to portray the minority experience accurately and intelligently by creating campaigns that recognize these underrepresented groups of people. Subsequently, the company does this by creating an open culture influenced by an environment that thrives off diversity; the culture can be described through metaphors as being like “the body” or like “magic.” The interviews with Krystal Hawkins, a strategic planner, and Leslie Wingo, the CEO, and Bob Wingo’s daughter explain why Sanders\Wingo’s tight-knit culture and unique practices allow them to accomplish the goals in their mission statement through employee and customer

Additionally, every Friday evening, beer is brought to the Downtown Austin office and the employees are able to drink, have a good time with each other, and have the ability to relax without the thought of work. “In the Know” Sessions are meetings held every Monday, Wednesday, and Friday morning, for those in the Knowledge Group that work on the AT&T account to discuss events happening in African-American culture. These sessions give employees the ability to openly analyze things going on in the black community and enhancing their knowledge of black