Discount Pharmacy Essay

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Recommended: Competition in the pharmaceutical industry

The Discount Pharmacy is in the first year of business as a start-up operation. They believe that the marketing strategy will required for the company for their betterment and development. The pharmacy has a wide range of prescribed medicines which can be purchased in store or online. They can also mail the order to the customer’s place. They provide a better service at reasonable prices The Discount Pharmacy possesses good information regarding their market and the target segments that they wish to serve. The Pharmacy will leverage this information to better understand who is served, their specific needs, and how The Pharmacy can better serve them. The pharmacy provides the buyers with drugs at the discounted price. They focus on following …show more content…

By exceeding all of the customer's expectations, they are ensuring repeat customers and many referrals. • Pricing: The Discount Pharmacy's prices will be noticeably better than local pharmacies. They price match other pharmacies prices. Market Trends The whole medical industry (including doctors, pharmaceutical companies) has pressure being applied to them from different sides to achieve cost efficiencies and to decrease the cost of the various products/services. Now insurance companies are adding pressure to decrease costs since they are a main party in the payment for meds. The pharmacy growth has increased in recent time. With people falling sick, the market has grown up. People prefer buying more medication over the internet as compared to walk in. it makes their work a lot easier. It saves their time and they get their order shipped to their place soon. The following SWOT analysis captures the key strength and weaknesses within the company, and describes the opportunities and threats facing The Discount Pharmacy. Strengths • A unique, current business-environment-appropriate business model. • Excellent staff who are highly trained and very customer attentive. • Great

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