SWOT Analysis of General Motors

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SWOT ANALYSIS OF

GENERAL MOTORS

Company Profile

Name General Motors Company

Industry Automotive

Founders William C Durant, Charles Stewart Mort

Presence Worldwide

Headquarters United States of America

Current CEO Mary T Barra

Revenue $155.43 B (2013)

Profit $3.8 B (2013)

Employees 212,000

Main Competitors Bayerische Motoren Werke AG (BMW), Chrysler Group LLC,

Daimler AG, Ford Motor Co., Honda Motor Company, Nissan

Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen

AG and many other automotive companies

General Motors Company (GM) is an American multinational corporation that designs,

builds, markets and distributes vehicles and vehicle parts and sells financial services. General

Motors produces vehicles under ten brands namely Chevrolet, Buick, GMC, Cadillac, Opel,

Holden, Vauxhall, Wuling, Baojun, Jiefang and Isuzu.

SWOT ANALYSIS

STRENGTHS

Global Presence

New Vision and Strategy

Strong Brand Portfolio

Knowledge of Home Market

Strong Presence in China

OPPORTUNITIES

New Leadership

Increased Global Truck Market

Eco-Friendly Automobiles

Growth Potential in India and Africa

STRENGTHS

Global Presence

GM was the leading auto manufacturer in terms of sales for 77 years until 2007. The

business has grown its presence in the world and is now operating in 157 countries. It has its

presence in all the continents and has a strong hold in home country US. It has a long history in

prominent countries China, UK, Egypt, Australia and Japan.

New Vision and Strategy

After the 2008 bailout, GM has experienced major changes to its management. New

members were appointed to the firm’s management team with Daniel Akerson as the CEO who

went on to become the chairman in 2011. They have appointed thei...

... middle of paper ...

...le of the respective countries. This only saw the sale of around 3,000

units in India in 2011 whereas, in the same period, Toyota’s models made specifically for

Indian markets sold around 60,000 units. GM needs to learn quickly that the Indian

market’s taste differs from the other markets and should look at designing vehicles

specifically for Indian tastes.

 Setting up a manufacturing unit right here in India at least for the vehicles specifically

for Indian markets is definitely an option to consider. India has a vast labor force and

there are a lot of states in India who will be ready to provide the necessary resources

since there will be employment opportunity as well. It might also decrease the costs of

manufacture since the labor payments in India are comparatively lesser than other

countries in turn producing less costly vehicles for Indian markets.

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