L. H. Hayward And Company Swot Analysis

L. H. Hayward and Company, LLC is a privately-held retailer of packaged dry beans, peas and lentils. It is the largest packager of red kidney beans in the United States and its customer base centers on surrounding states such as Texas, Louisiana, Georgia, Arkansas, Alabama and Tennessee. Its products are found in 12 states within the southern states. The company's trademark brand is the Camellia brand, and this has been in existence since 1947. L. H. Hayward & Co. was founded in 1923 and is located in Harahan, Louisiana. Company Website: www.camelliabrand.com.

L. H. Hayward sells 17 types of beans, and is the largest packer of red kidney beans in the U.S. The company sells their products in one pound transparent bags and selected SKUs in

H. Hayward has developed strong brand recognition and loyal customers in southern states and is known for quality products. L.H. Hayward’s growth strategy includes expansion into international markets and ready-mix soups and bean/rice dishes. In 2014, Hayward expanded the Camellia Brand product line with Camellia Classic Cuisine, a new product line of ready-mix meals consisting of 8 soups and side dishes.

The L.H. Hayward packaging facility in Harahan, LA is designed for efficient operations, using state-of-the-art sorting and packaging equipment, which contributes to a quality product and keeps labor costs low.

Dry Edible Bean Production & Consumption in the

There is a growing integration of other European agricultures in the food industry in Italy. There has been a transformation in recent years in the food industry in Italy that is often characterized by the introduction of basic products which come from both European countries as well as other world countries, making the expansion of Camellia beans into Italy very timely.

Much like many aspects of Italian culture, each region is unique. When it comes to the bean industry, popularity in beans differs from region to region. For example, Veneto and Northern Italy prefer borlotti beans, while in Tuscany cannellini are the most popular.

In recent years, there has also been an increased consumption of rice and convenience foods across Italian markets. We feel that the current bean market in Italy is ripe for entry, and that Camellia’s “Classic Cuisine” line would be an appropriate place to begin on a small scale. If a select few product lines are successful, Camellia can explore potentially exporting an increase number of product lines. Given this information and the current bean market in Italy, we are proposing that Camellia export the following bean mixes:

• Louisiana Bean Soup Mix
• Cajun Creole Spice Red Beans &