Plc Swot Analysis Essay

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SWOT Analysis Strengths 1 - Extremely important credit rating with suppliers by Colin. Colin and Ed Power had a good experience running this type of store, and they both had expertized in the goods themselves. Because of Colin's established credit score, the brothers would be able to essentially borrow merchandise from the manufacturer, sell it, and then buy the merchandise that they sold from the manufacturer. This allows them to avoid paying upfront costs and gives them time to make money before shelling it out. 2 - Making money first. Colin and Ed aren't limited by what funds they have on hand before starting their professional project. 3 - Good background and experience in the goods. They can help customers decide what they want. Customers …show more content…

Ed and Colin might be unable to stock goods from these cash-on-delivery-based suppliers until their business has already made sufficient profits, but some customers may prefer goods from these brands and might not shop at stores such as Athlete's Warehouse that doesn't have them. 2 – The mixture of experiences and failures in the past. This isn't the first time that Ed and Colin have attempted to build this kind of business. Their past failures could be learning experiences, but they could instead indicate that the brothers don't have what it takes for this kind of business. Trying once more might not be the best idea for either of them. 3 - Ed Power having a different thoughts and reluctance to start the business. Ed's reluctance to start the venture is a major weakness for the business. The obvious reason for this is that Ed's veto could stop the venture before it even starts. However, even if Ed decides that Colin's right, Ed will be more likely to try to play things safe. The risks will be lower, but so will the rewards. If the brothers want to build a successful business from the ground up, a big amount of risk will likely be …show more content…

The proposed location city of Grand Falls presents opportunities for the brothers. At the time that the business was proposed, the economy in Grand Falls was doing very well. A healthier economy results in more people being willing to be customers and customers being willing to pay higher prices. Now could be the best time to get the business established! Additionally, Grand Falls acts as a shopping hub of sorts. Not only would the brothers see customers from Grand Falls proper, but also from the surrounding cities of Springdale, Baie Verte, and Gander (Howse, B. 1992) 3 - A 3- High possibility of potential customers in the area. At least fifty thousand people come to Grand Falls to do their shopping. This would provide Colin and Ed with a wealth of potential customers. Colin even estimated that thirty-six percent of people in the area were in the brothers' targeted age range. Threats 1- The fixed hours of opening If the brothers decide to set up shop in the mall, they will only be able to stay open during hours that the mall is open, and may have to stay open longer than desired if the mall requires that they keep the business open during all mall business

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