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Comprehensive essay on swot analysis
Understand strategy formulation and implementation
Comprehensive essay on swot analysis
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A mutual fund manager is a person who actively buys or sells and sometimes both funds. They are experienced in implementing a funds strategy used for investing and manages its trading activities as well as the portfolio. Choosing whether or not to invest in Ford Motor Company will take the use of a SWOT analysis and learning about the stakeholders of the company.
Business Analysis Part 1: Ford Motor Company
There are a lot of factors to think about as a mutual fund manager when deciding whether to invest in a company. When it comes to investing in Ford Motor Company, I will have to make a decision on whether the investment strategy and the associated risks will be a good fit for me and my company. Most businesses will conduct a SWOT Analysis to determine strengths, weakness, opportunities, and threats. By knowing and understanding the results of a SWOT Analysis will allow the company to set themselves apart from other competitors.
SWOT Analysis- Ford Motor Company
Ford Motor Company has become one of the largest car manufacturers in the world. It has various brand models that it produces yearly. The SWOT Analysis that I will perform will examine Ford’s business structure, products, history, operations, and it will provide a summary analysis of any strategies. Ford Motor Company is not only a producer of automobiles, but it is also a financial service. Founded in 1903 by Henry Ford, Ford Motor Company distributes and also manufactures automobiles to six continents. The SWOT analysis is given below:
Strengths
1. Ford Motors is 10th on the Fortune 500 List (U.S. only) with revenues of $128,954.0 (in millions) and profits of $6,561.0 (in millions)
2. Ford Motors is presently the second biggest U.S. a...
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...l over the world. With a plan to include both India and China in the region, it will expand the dealer networks and also supply chains. To continue to exceed, Ford is listening to its customers, dealers, and suppliers and including them in the development process, which will in turn lead to a greater economy and low developmental costs. Ford must continue to focus on their products and ensure cost reductions within the competitive markets. They should continue to implement the strengths of the company.
Works Cited
CNN Money. Fortune 500. (2011). Retrieved from website: http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/
CNN Money. Global 500. (2010). Retrieved from website: http://money.cnn.com/magazines/fortune/global500/2010/full_list/
Ford Motor Company 2010 Annual Report. Retrieved from: http://www.editiondigital.net/publication/?i=64484
Student Answer: Professional management and diversification are the major reasons investors purchase mutual funds, as well as they are easy to invest in for beginning investors or those who lack large amount of money as required by other types of investments. Investment companies are employed with experienced and profession fund managers who research and devote a lot of time to finding the perfect securities for their investment portfolios. The diversification allows for gains, even in a loss, because one investment in a mutual fund can offset the loss of another by it’s gains. Basically, your investments are scattered around and offer somewhat of a safety net for your
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
The Ford Motor Company (FMC) was founded in Detroit in 1903 and began shortly thereafter exporting cars to European branches. Cross-border assembly started in Canada in 1904 and was later implemented in the European markets. The first European plant was established in 1911 in England, and this was followed with other lower volume assembly plants across the European continent. All the plants and branches assembled and sold the Model T, using American methods and practices. This proved to be a success in the beginning, but in the long run, “(…) this proved a costly and unsuccessful strategy in Europe’s diverse markets” (Bonin et al., p. 15). By the late 1920s most of its European subsidiaries were struggling and Ford had to change his approach to the European market.
In 1903 the Ford Motor Company came to be. Ford, along with other investors including John and Horace Dodge raised $28,000 and in the first 15 months produced 1700 Model A cars. These cars were known for their reliability, yet were still too expensive for the average American. Over the next five years Ford and his engineers produced models with the letters B through S, the most successful of which was the Model N (priced at $500) , and the least successful was the Model K (priced at $2500). It was obvious from the Model N that the key to the companies success lay in inexpensive cars for a mass market. The answer that Ford and the American consumer were looking for was the Model T.
Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, was considering buying share for the fund she managed, the NorthPoint Large-Cap Fund, with an emphasis on value investing.
Ford Motor Company current mission statement is “committed to provide personal mobility for people around the world”. With that in mind their vision is to become the world’s leading Consumer Company for automotive products and services. By improving everything they do, the company provide superior returns to their shareholders (Vision, Mission, Values).
This assignment focuses on internal analysis of Ford Motor by doing SWOT analysis and external analysis by doing Pestle analysis. The assignment also focuses on the strategic performance analysis on the basis of Porter’s Diamond Model, BCG Matrix and Blue Ocean Strategy. SWOT analysis showed that, Ford Motor has strength on heritage, global aspect, brand name, innovation etc. It has weakness on market share, global competition and affected by economic recession. The opportunities lie on small cars, fuel efficient cars and production market in India and China due to lower cost. Threats are coming from high price of petrol, raw material, labor and competition from other companies. Pestle analysis showed that, Ford maintained worker friendly company and able to cope up with financial crisis during recession. They focused on advertisement. Also go for joint venture with Microsoft to bring new technology in the car. They produce environmental friendly cars. A...
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
A SWOT analysis is used to assess a company’s strengths and weaknesses found within the company, as well as opportunities and threats that emerge from the external environment. In this analysis, the main strengths, weaknesses, opportunities, and threats facing the Ford Motor Company will be discussed to provide a powerful analysis tool that supports the planning process for marketers.
Ford- focused differentiation, medium pricing, breadth of product line is high. A strength is their pick-up truck market share, a weakness is perceived reliability and styling on some of the lines.
Many economic factors exist that impact the development of Ford Motor Company's strategic plan and it’s no small task to project how some of these factors might change as the strategy is being realized. Consider the prospect of expansion into a new market like China or Mexico. Economic changes like currency devaluation will make Ford’s product more expensive to their target market potentially reducing overall sales revenue. Oil prices as we’ve seen in the U.S. economy can also play a big factor as large vehicles become less desirable and more fuel efficient compact cars gain market share.
Ford Motor Company Introduction This paper will address an analysis of the key success factors in strategic planning for the Ford Motor Company, including planning, product offerings, marketing and sales. The paper will also include financial characteristics and a competitive analysis of the Ford Motor Company. Ford Motor Company The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of the world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks.
Henry Ford founded Ford Motor Company in 1903 (“Ford Motor Company”.). In 1908 GM was founded (“Company: History and Heritage”.) and in 1937 Mopar was founded (“Evolution of a trademark”). Today, there are numerous automobile companies in competition and the automobile is the most reliable transportation in America and around the world. The invention of the automobile undoubtedly had one of the biggest impacts on American History.
Imagine that you are not that rich or not very poor. The very next day you are driving off the lot with a brand new Model T by Henry Ford. The car that is affordable for everyone to buy and it being safe to drive everyday and everywhere. Henry Ford led to the best car manufacturer in the world. The world knows this company because of how Henry Ford got his company to where it is now, how it is a unique company, and it rebounded time and time again. Ford was and is the greatest car company. It is here to stay.
The Ford family still controls the company through multiple voting shares, even though it owns a much lower proportion of the equity. Ford’s business strategy is the integrated cost leadership/ differentiation strategy; this involves engaging in primary and support activities that allow the company to simultaneously pursue low cost and differentiation. This strategy is flexible and enables Ford to use technology to control the production of a variety of products in moderate, flexible qualities and with a minimum manual interaction, whose goal is to eliminate cost verse product variety. Cost leadership is a strong strategy, but it can be undermined by the frequent changes in technology, the imitation of cost advantage and the loss of focus on consumers. Ford’s differentiation strategy focuses on developing a unique product that consumers are willing to pay for, and the combination of these two strategies enables Ford to stay on its core competencies.