SWOT

Dell Company has a clear understanding of its own company strengths such as selling their products directly to customers without a middle man and in designing its computers and other products to the customer's specifications. For example, Dell Company had designed its products to be more functional, lighter and more easier to use. This helps reducing the manufacturing costs that was needed. Dell Company also not forgetting its own weakness such as having no relationships with local computer dealers, which will be hard for getting supplies and support from the other companies. Besides, Dell Company is a company with a smaller capital, and at that time what they need the most will be financial support and sponsorship. Thus, with no relationship with local computer dealers disadvantages the company. Besides, they do not have unique technologies to offer the market compared to its competitors. Dell Company faced threats from other competitors such as Compaq and IBM, both of which had much stronger brand names and reputations for quality at that time. Moreover, it is hard for the Dell Company to compete in a market that the need for computers and laptops are getting lower, which these products are getting replaced by smart phones and tablets. Dell Company identified opportunity by noting that its customers were becoming more knowledgeable about computers and could specify exactly what they wanted without the help from the sales person of the company. Dell Company should release new technology and new ideas that can attract and fulfill the customers. Related to that, Dell Company has to establish its Research and Development department in order to produce new products to the market. In the mean time, Dell Company provides various enterp...

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...level management. The heads of the various departmental heads receive orders and instruction from the top level management or managers and pass it to the low level management. These managers supervise, direct and control the activities of foremen, inspectors and supervisors. They study and examine the received reports of actual performance from their low level managers. Middle level managers act as the middle man, they help in removing misunderstanding and create cordial relationship among the levels of management. Low level management is the line between middle level management and workers. These manages are directly involved with the workers. They are also help building image of the enterprise before workers and creating the sense of belongingness among them towards the enterprise. Managers of this level are directly related with the routine functions of the firm.