STRATEGIC DIRECTION

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STRATEGIC DIRECTION
Creating an agenda of the strategic issues that face the organization is the core value of performing a strategic plan. The organization’s culture has a direct affect on what to consider as a critical issue or not. Therefore, any change in the organization will cause a change the organizational culture. So that, it is important to carefully do the external and internal environmental analysis to figure out the critical organizational issues. (Bryson 2011, 185-186)
The purpose of performing the strategic direction is to identify the set of strategic and operational issues that face the organization in order to sort them in terms of priority and find the way to solve them. (Bryson and Alston 2011, 137) Strategic direction provides context for more specific decisions about the organizational policies, strategies, and programs. Most important, it gives a background for decision-making about the distributions of resources.
In this step here, we will explain the critical issues and from where did they come from. Also, we will list the strengths, weaknesses, opportunities and challenges/threats in Brendel School environment and how did we reduce the critical issues to this number. Moreover, we will describe the selected critical issues and explain why they are picked up with high priority.

Critical Issues
The list of the critical issues came from detailed study and analysis. First, we examined the organization’s history, mission, and operations and assessed how they have changed in time. Then we collected data for the SWOC/T analysis to figure out the organization’s strengths, weaknesses, opportunities, and challenges or threats. In order to collect the data, we conducted environmental analysis to sort the external th...

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...can Brendel School do to increase the number of student enrolled in Brendel Elementary School? The State Fund Allowance will increase if the number of students enrolled in the school increased, because the amount of payment depends on how many students does the school have. Brendel School has to integrate good marketing strategy to spread its good reputation in the community and gain the parents trust to attract more students into the school.
However, Brendel School has a good relationship with Flint Journal and the principal is spending more effort in dealing with Media Company trying to introduce Brendel School in more positive way to the public. Helping the school to attract more students requires more careful planning especially in this time span while most of the surrounding schools in the area are having competitive numbers of students enrolled every year.

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