SRT-10 Commercial

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The New Advertisement of Viper SRT-10 Advertisers use different techniques to present a product to the consumers. The aim of the message is to capture a large number of clients and increase the sales. Billions of dollars are spent every year by big companies since they believe that advertisement plays an imperative role in retaining a significant market share. The American Society has been oriented toward making sumptuous achievements through individual efforts. Different institutions including the schools, media and the family encourage people to become wealthy and powerful. The New advertisement of Viper SRT-10 Dodge clearly captures this American philosophy. It represents a picture of an old man with an elegant young bride. In the background …show more content…

First, the white color of the bride's dress and the man’s shirt signify a peaceful and light environment. According to Wright, Pregibon and Tang, white is associated with a relaxed mood. It also extends to the building in the background that is probably owned by the gentleman. In the advert, the man looks sharp in his white and black outfit in spite of his age. In a more contemporary picture, the man could have been wearing a cardigan and holding a walking stick with a stooped posture. It is amazing how this elderly citizen achieves a straight gait and a gentleman’s grip on his jacket. , the posture taken by the two depicts the happiness that comes with owning the car. The lady’s hand is on the man’s shoulder while he confidently holds her waist. The two characters are at ease with each other, and this is evident with the lady’s smile. In addition, as expected with wealthy personalities, the two characters are wearing expensive outfits. The clothes are consistent with the targeted audience. An advert aims at capturing the interest of the audience (Ariztia 143). The image brings out the happiness that results from owning a Viper SRT-10 …show more content…

Companies spend fortunes every year to make their products appealing and counter the cut-throat competition that is common in various industries. The Viper SRT-10 Dodge new advert demonstrates how owning the car can change an old man’s life by bringing back happiness. The young bride appears at ease with the elderly citizen. It is probable that she got into the relationship to share in the elegance. The color of her wedding gown that matches that of the man’s shirt is an indication of peace. However, the man should have put on a smile to express his feelings. Also, the image could have been more impactive if the car was closer to the couple to emphasize the association between owning it and the resultant

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