Russell Simmons Research Paper

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Significant Contribution
Darrius Lakes
Ms. Trusty Russell Simmons has made many significant contributions. The most significant is his company All Def Digital, it is an entertainment company. The company was incorporated in 2013. This was created in Los Angeles, CA it is a private company. Multiple celebrities have been endorsed by the company. Russell Simmons always wanted an entertainment business for himself so this is why he created it. Mr. Simmons has made on estimate 35 million on this business. Russell Simmons
Darrius Lakes
I would like choose Russell Simmons because he is a entrepreneur. Russell Simmons was born in 1957 in Queens, New York. Russell Simmons is also an American business magnate. He is a millionaire, his celebrity net worth of 325 million. Mr. Simmons is the chairman and CEO of his own business Rush Communications. This inspires me for the fact that he came from a poor area and became a business man. I hope you will let me pick him. Russell Simmons
Marketing Strategies …show more content…

He has different businesses for different audiences. Russell started a banking and finance business with his own prepaid Visa Card (RushCard). Mr. Simmons started this because he says that “ Banking and finance is where the money is and he is trying to help the less fortunate. Russell also started an entertainment business called All Def Digital. He started an entertainment business because he said as a kid he loved to watch television and entertaining things. Russell Simmons also loved fashion so he created a Phat Farm Clothing line. As I stated, Russell has targeted multiple audiences over the years and it has been very successful. Mr. Simmons quoted that he strategy was to “ Create a business in every thing he loved doing and target people that grew up like he

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