Michael Kors Research Paper

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“Michael Kors is the leading American fashion designer for luxury accessories and sportswear. The company’s heritage is rooted in producing polished, sleek, sophisticated American sportswear with a jet-set attitude. Whether Aspen, Palm Beach or Capri, our mission is to bring our vision of a jet-set, luxury lifestyle to women and men around the globe. Our products, emblematic of the highest standard of quality, include apparel, accessories and beauty. Our lifestyle-driven company embraces the highest standards of creativity, quality, technology and human resources.”
The famous Michael Kors name has turned into an easily recognized name, but then for all the correct reasons. In 1981, The Michael Kors mark was conceived. The Michael Kors name …show more content…

Within the retail segment, MK is engaged in offering women apparels such as accessories that include small leather products such as wallets, handbags, licensed good and women footwear. The Michael Kors company was named part of the ‘New Establishment’ by Vogue magazine. They even called the creative designer and namesake one of the most influential designers of the decade. In 1997 Michael decided to release a new menswear line, capturing all of customer’s attention. Shortly after, he was given the CFDA Women’s wear designer of the Year award. Michael was just experiencing many success such as his women fragrance, then accessories were added to the empire. Same year, the label launched their first men’s fragrance. Later Michael Kors was nominated for the Accessories Designer of the year from the CFDA. Michael Kors stores are operated in some of the most prestigious cities in the world. Michael have plenty subsidiaries in Delaware, New York, United Kingdom, and one or more in British Virgin Island. Back in 2004 Michael Kors decided to start a new and improved line, MICHAEL Michael Kors and KORS Michael Kors. This line launched in 350 stores in the US and partnered …show more content…

Also fantastic service is at the heart of Michael Kors. The company is committed to making shopping a breeze for customers. They offer the biggest selection of the absolute best products, give style insight and inside access that works for your everyday lifestyle. Which includes, express checkout with an online account, free returns, and returns on full-price items that’s online. Monogrammed and customized selective products and they also have people that help assist customers with style advice, trend reports and inspirational look books. Also they offer KORS VIP, which is a customer rewards program that offer elite services, gifts and experiences to loyal customers in the United States. Its so many great services offered at MK. Like those looking for some sort of employment, MK is based on hiring and retaining diverse talent and providing an inclusive work environment for all. They aim to ensure you that the company is one where employees feel that they can present their maximum potential to help drive success. This company is an equal opportunity employer. Michael Kors prohibits discrimination against anyone for employment. Michael Kors work

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