Matthew Williamson

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Introduction

The purpose of this report is to analyse the development of the London based designer, Matthew Williamson. He is a globally famous for his recognisable prints, embellishments and vibrant rich colours. In one of his interviews, he said, "my design philosophy is to make women feel like peacocks” (Teen Vogue, 2009). The luxury fashion house presents six collections of womenswear and accessories annually. Moreover, the assortment of exclusive products includes wallpapers, stationary, fabrics and interior accessories.

History

Matthew Williamson was born in Manchester in 1971 and in age of 18 he moved to study Fashion Design and Printed Textiles at Central Saint Martins College London. He successfully finished his degree in 1994. …show more content…

Previously he worked closely on several temporary projects for worldwide-recognized retail companies including Marni and Monsoon. Matthew Williamson’s career growth continues with two sequential nominations for Designer of the Year at the British Fashion Awards, 1999 and 2000. One of the most exciting and important career turning points of the designer was the opening of his first flagship store in London. During his exclusive interview with Glamour Magazine he stated: “Opening my first flagship store on Bruton Street in London was a big career highlight for me, as it allowed me to express my vision to its fullest potential for the first time in a controlled environment.” Shortly after the company starts working with Department store Debenhams and creates its own line named Butterfly by Matthew Williamson. In 2005 Matthew Williamson was selected for the Creative Director of the famous Italian fashion house Emilio Pucci and was working for the brand for three years. However, he returned to live in London for full time to focus on his personal label by returning at London Fashion week. In September 2007 he was invited to celebrate Matthew Williamson brand’s 10 years …show more content…

However, the majority of his core clients are females whose age group is between their mid twenties and mid thirties. However, Matthew Williamson believes that his brand is aiming on younger generation as well. Mini and maxi dresses, coloured denim, unique prints and embellishments alongside the vibrant, rich warm colour pallet with the hint of cooler blues give a sense of youth, energy and summer feeling. Despite his idea of representing youth and summer feeling older women can purchase his garments because of fairly high pricing. “When you put a Matthew Williamson garment, you feel youth, unique and special.” The main purpose of his clothes is to woman “celebrate her body”. “My customer is that person, she has this lifestyle: she is kinda out-there in a big wild

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