Roller Racer

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Recommended: Rhetorical situation in advertisements

When producing a particular text types, the creator must understand the purpose, target audience, language and visual techniques that will be used to promote the product advertisement for Roller Racer original. The layout of the text is placed on an A4 piece of paper formatted horizontally, and consisting of a hierarchy system, placing the most important information first to engage the proposed target audience. The techniques that are commonly used to persuade the audience are, the slogan, a rhetorical question and a call to action. They all achieve a standard aim to promote the product advertisement. The aim of creating the advertisement for Roller Race original was to inform and market the roller as a new enhanced product, with better qualities …show more content…

the product is highly recommended for new mothers who are looking for something new and unique and therefor financially stabled. The advertisement also targets a parent with a hobby and an interest which is seen in the slogan “there for your next journey” suggesting that this family likes to go on walks and or enjoys to travel “folds to a slim 20cm, fits into the smallest of place” advising that the roller can fit in a suitcase or a car with out using too much precious …show more content…

The design of the logo is a simple, strict sketch of the roller inside a circle. The roller is supported by the flames which is linked back to the name of the product Roller Racer. The use of the font Adam in bold, italic and underlined, provides the visual impact of symbolizing the most important information in the advertisement. To attract attention, the colour scheme in the advertisement has to be bold and stand out. Therefore, the colours used in the advertisement contrast the white font. By the use of the vibrant red as the main colour scheme, the advertisement stands out and provides a passionate, bold statement which links to the identity of the product. This provides a simple contrast between the font and the layout of the advertisement. The advertisement only includes two images of the product, one showcasing the exclusive features of the roller. The other image is a series of different coloured rollers “British Crosse, vibrant red, aqua blue and matte black” to provide the audience with a choice of what they

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