Rhetorical Analysis On Leafy Latte

In the real world there will always be someone that loves a product for many reasons. But there will also be someone that hates that same product for all the same reasons. When creating Leafy Latte, there was only one audience in mind: a class of freshman with varying likes and dislikes. The task at hand could not be described as effortless by any of my classmates. I gathered some group members and we got to work, deciding to focus our beverage on the current change of seasons from summer to fall. Most of our media revolved around the attractive scenery of fall, yellows, reds, and oranges falling from the trees. We brought in an idea that everyone could relate to: the basic white girl of fall. Using strategies of pathos, juxtaposition, and puns we attempted to become the new it drink of the new season. Although there was an overall appeal to the look and design of Leafy Latte, the remainder of the rhetorical strategy did not connect with the intended consumers.

By adding cotton to give off the appearance of a whipped cream topping and a wrap around coffee sleeve, the bottle was transformed. This design appealed to many of the consumers who wrote, “Looks good, I like the bottle and the cotton,” and “#1, it is cool looking, must buy.” But there was no detailed flavor or title specifically written on the bottle. This had a negative effect on the overall viewpoints of the consumers. Our flavor was supposed to be a maple apple soda, but many people believed that it was actually a latte, “You don’t put a latte in a bottle.” The flavor was obfuscated further with the name of the beverage, “I don’t like leaves in my drinks.” Some altogether just did not like the fact that the name of the soda was not on the label at all. This lack of detail could have been fixed by simply adding the name and the flavor on the sides of the label to make things much