A Rhetorical Analysis Of Trix Cereal

Trix cereal commercial uses an effective technique to get children’s attention. They are using a friendly familiar animal to catch the children’s attention but, they give the rabbit talking abilities. “Silly rabbit, Trix are for kids.” The company’s slogan is memorable and gets the viewers’ attention having the use of logos.

Trix cereal was finally off to a start, they debuted for General Mills in 1955. The creators of the cereal could never quite figure out the best mascot for the job. Their first idea was a simple flamingo. After so many years of much effort and thought, five years later they decide to change their mascot. It changes the viewpoint of cereal. They bring into the commercial a rabbit, but not just any drawn up rabbit, Brer the talking rabbit. The creators sure did get attention from the spectators they had hoped for, children. Eventually after years, having so much success, they changed the name of Brer to Trix rabbit in August 1959. Trix rabbit was exemplified by Joe Harris. Before his illustration of the rabbit no other drawings on the cereal box were adequate to the creators. They always changed the design on the cereal box. Diverse drawings of rabbits were

constantly being made to put on the box. They also had at one point children playing. Finally they kept Joe Harris’ design for the cereal box.
The rabbit in the commercial in determined to get a bowl of cereal from the children. He watches all of the children having a good time talking and enjoying the product, he gets overwhelmed and so excited he asks to share. The children use their slogan “Silly rabbit Trix are for kids” at the end of every commercial. The slogan was actually "Rabbits are supposed to like carrots. But I hate carrots. I like Trix" but was not as easy to remember as the second one they made up. Before the commercial would end they added, “And sometimes for tricky rabbits!” The creators used a rabbit because it is an animal that everyone even children, can recognize. In the latest commercial 2014, they use tons of colors and animation to get attention. The rabbit was given only two times that he actually was able to each the cereal. He was racing against the children and won, they took a vote and actual children voted that he should taste the cereal. They have not made another commercial showing the rabbit eating the cereal after 2011.
General Mills does show logos and pathos.

The slogan “silly rabbit Trix are for kids” is logos, showing logically this cereal is made to be eaten by children. In each commercial the same concept is used and always having the rabbit losing. Pathos is also shown regarding the rabbit. You can see every time how hard he tries to eat the cereal from the kids but never wins. You can see the sadness and loss in the talking rabbit’s emotions. They almost make you feel bad for the rabbit because he never wins, but then you grow a sense of wonder. Is the cereal that good? What am I missing out on? Using a rabbit is a good character of choice, it is a well-known animal to everyone. It also catches your eye, a talking rabbit. It also almost has a sense of Bugs Bunny, also a well-known talking

rabbit.
Trix cereal made a smart choice in letting General Mills sponsoring them. General Mills is now the 6th largest food company, and now marketing around over 100 countries. Trix cereal now have cereal breakfast bars, and many different types of yogurt. The Trix rabbit was very effective in the cereal industry. Trix rabbit is one of the well-known cereal mascots in the industry. Trix was able to get not only the children’s attention but the adults. Parents were also excited about watching the commercials with their kids. Trix cereal had everyone on the edge of their seat wondering if the rabbit was ever going to be able to get a taste of the cereal. The creators definitely knew how to catch the audience’s attention. Trix will always be a childhood favorite of the older generation and also the new ones. Parents now, can introduce the cereal they once loved to their own children and show them how excited they were to eat it.