Advertising On Children Persuasive Essay

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Recommended: Impact advertising has on child behavior

Cheyenne Poorman
Stacy Affleck
Comp-110
September 6, 2015


Children are the easiest audience to target and it should be illegal to aim advertisements at them. Did you know that 26% of advertisements aimed at children are for breakfast cereals? Cereal is one of the most common breakfast foods that children eat; Trix cereal is one example of many sugary cereals that children consume every single day. The advertisements use different marketing techniques to target children to purchase the cereal. They use characters, celebrity endorsements, online games and quotes to make it seem exclusive. A sugary cereal such as this one is one small portion of a large problem – childhood obesity.
Trix cereal utilizes a cartoon rabbit as their spokesperson and mascot; children often are familiar with cartoons, like Bugs Bunny, and will easily identify the Trix Rabbit as something they already know and enjoy. …show more content…

Arnas page 139).” Children are like sponges…they soak in information from the stimuli surrounding them. Between birth and 3 years of age, the human brain increases to 80% of its adult size. This is such a crucial point in development for children and therefore, it’s so important to foster their learning in this age period.” (Pollini, A.) Children are such an easy audience to target because they retain so much and want everything. Taken from the nutrition facts on the box, just one cup of Trix cereal contains 13 grams of sugar and most children consume more than one cup of cereal per serving. Statistics show that children eat cereal 3.67 times a week and all of the sugar adds up! Obesity is such a huge problem in the United States in this day and age. Children need to start eating healthier, and that starts with their first meal of the day, breakfast. If all of these sugary cereals didn’t have commercials that targeted children then they would eat

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