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Rhetorical analysis on advertisement
Rhetorical analysis used in advertising
Rhetorical analysis used in advertising
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Courtney Cowan English 1030/Section 59 Samuel Fuller 15 February 2015 Trapped Is it true that a picture is worth one thousand words? There are many ways that individuals try and get their ideas out into the world, it may be through a song, poetry, writing or even social media. For example, Cheerios uses commercials in order to advertise that their cereal is the best, and they stress how healthy it is for the heart. In this specific commercial Cheerios uses a biracial family in order to develop a strong meaning behind the idea of their cereal being the greatest. In this particular image that I chose, a mother and daughter are sitting in the kitchen and the daughter says “Mom” the mother responds with “Yes?” and she continues, “Dad told …show more content…
me Cheerios is good for your heart, is that true?” (Goyette). After this commercial was aired there was a great deal of controversy and negative comments. Cheerios convinces their audience that they are aware of families being diverse and they acknowledge this by advertising a biracial family on their commercial; though the audience may not accept biracial families, Cheerios still makes the decision to feature one in this commercial. Cheerios is a well-known cereal brand that airs a variety of diverse commercials, whether it be featuring a famous athlete, celebrity or just your typical family.
However, the director decided to take it a step further by providing us with what they describe as “America’s Family,” (Goyette). In our generation mixed and biracial families are extremely common, however, they rarely receive any acknowledgement. Promoting a biracial family in this commercial, expresses that the Cheerios Company/Cooperation are aware of the increasing family diversity in our society and wants America to be aware of it as well. Being a part of a biracial family myself, I understand how it feels to finally receive some kind of acknowledgement. It feels as though we actually exist, and we should be accepted just as equally as your Caucasian and African American families are. Everyone should be entitled to create their own family with whomever they wish and Americans should learn to accept it, even if it’s not something they believe in. It amazes me how even today in our generation if I am out with the Caucasian side of my family we’ll receive unpleasant looks as if they’re puzzled as to why we’re together. We shouldn’t be shunned or looked down upon because the person we love isn’t the same, race or …show more content…
culture. When Cheerios decided that they were going to feature a biracial family, I believe that they were reaching out to their American audience, but more so biracial families in America. As previously stated Cheerios acknowledges that there are many diverse families and they celebrate them all, as you can see. In this scene, there is a mother who is Caucasian and daughter who is biracial, the mother is sitting at the table writing. She could be writing in her daily diary or perhaps jotting down a grocery list for the next time they go grocery shopping. The daughter suddenly ran in asking questions about the cereal, which is very normal for someone her age. This scene is very similar to what a typical family may be doing during the day after breakfast time. It’s not unusual for the mother of a household to sit at the dinner table drinking coffee and reading the newspaper, writing or on the phone/computer. As well as for a child to be running around with a head full of questions ready to be answered; which is what I believe Cheerios is trying to express in this commercial. We may consist of different races but we’re essentially all the same. We live in a very opinionated society, therefore, when it comes to something that individuals may see as wrong or unacceptable, we start a war of controversy; which is exactly what occurred once Cheerios aired this specific commercial.
There were comments referring to the commercial such as “it was disgusting” or “it made me want to vomit,” (Goyette). These are few of the many harsh comments made by individuals. One that stood out to me was stating the shock that an African American man actually stayed with his family (Goyette). Thus expressing not only their hatred and disgust of biracial families but stereotyping of your typical African American father as society views them. Although this stand still of the Cheerios commercial depicts society’s “typical” biracial family, there’s more to it than a Caucasian mother, African American father and light skinned babies with pretty eyes and a head full of curly hair. The mother could be African American and the father could be Caucasian, or they could be a completely different race. The child also doesn’t have to be necessarily light skinned, have pretty eyes, with a head full of curly hair. Society fails to realize that biracial families come in all shapes and sizes and there isn’t one specific look they should have. For example, all Caucasian families don’t have blue eyes and blond hair; they’re not stereotyped under one category so why should biracial families and their children
be? Why should individuals be judged off of what and or who they decide to love? One shouldn’t be stereotyped, looked down upon or forgotten because of the diversity within their family. We should be supporting these families and the unique love that they have for one another. Diverse families have been around for a while and they will continue to increase for generations to come. Therefore, Americans should strive to acknowledge these beautiful families, celebrate them and allow them to be celebrated publicly. Reference Goyette, Braden. "Cheerios Commercial Featuring Mixed Race Family Gets Racist Backlash (VIDEO)." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 09 Feb. 2015.
Cheerios is a healthy cereal that uses ethos to relay a message on people that are dieting. General Mills provides this message to those who have been eating unhealthy and want to find good diets. I chose this ad because this is one of my favorite cereals and want to know more on how and if it actually lowers cholesterol. The ad is bright yellow and with the cereal box in the center, it is appealing to the eye. This is a very popular message seen in different types of media, such as commercials and the Internet. General Mills uses ethos with the Cheerios box and the language used to determine credibility.
Reese’s is one of the most iconic brands of candy, beloved by Americans and known for chocolate and peanut butter treats. Yet, even the most beloved brands most advertise to maintain their presence, which is what Reese’s did in early 2009 when they released an advertisement that utilized a renewed awareness of global warming in the public. This came on the heels of the 2008 election, when President Obama won in a landslide with one of the main tenets of his platform being a focus on global warming. The purpose of this Reese’s advertisement is to to encourage their target audience, educated and liberal individuals, to purchase their Reese’s cups candy. Through the use of attention grabbing language, appealing imagery, and masterful ethos, Reese's appeals to an educated and liberal audience by relating its food brand with the
Trix cereal commercial uses an effective technique to get children’s attention. They are using a friendly familiar animal to catch the children’s attention but, they give the rabbit talking abilities. “Silly rabbit, Trix are for kids.” The company’s slogan is memorable and gets the viewers’ attention having the use of logos.
Throughout the article, Leonard Pitts Jr. makes it abundantly clear his disapproval of the "McBudget" strategy served up by the fast food mega giant. The mood portrayed could at best be described as complete and utter disbelief, with a bitter pinch of anguish. Metaphorically punching well-crafted, rational hole after hole into an exceedingly narrow-minded proposal, used to shade a harsh reality. Though subtle and straight forward, it's the underlining depths of the author's argument which truly bear the antagonizing weight in the piece. The masterful used of the word "bupkes" for example; conveys a rhetorical first strike. A Yiddish word meaning "next to nothing"; Pitts' particular choice of language supplemented a more culturally philosophical notion.
If St. Jude were to include a variety of races of children in their commercial, they would receive more funds from all of the races in America and would unite the races by their donations. Not only does this commercial not show many other races, but it also does not include the black race as much as opposed to the white race. The commercial only shows black children twice throughout the whole commercial while the white children are on the commercial most of the time. Although the black children are shown for a few short scenes, they still make a reference that the white population have more money to donate than the black families. Due to this action, they decide to show the white children the most throughout the commercial.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
Having such an image before our eyes, often we fail to recognize the message it is trying to display from a certain point of view. Through Clark’s statement, it is evident that a photograph holds a graphic message, which mirrors the representation of our way of thinking with the world sights, which therefore engages other
Skittles is advertising a contest to win tickets to the movie Guardians of The Galaxy Vol. 2, which is in theaters May 5. It includes details and rules at the bottom of the page. The ad is found in People magazine, which people can buy at any convent or grocery store in Oklahoma City. Skittles with the help of the movie may have grabbed many readers attention, considering it has colors, different fonts, and main characters of the movie on the ad. The ad for Skittles is very appealing and uses all the rhetorical elements.
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
of the nuclear family, it was something to strive for, and many ads were aimed at this “perfect family”. An ad for Munsingwear Look-Alike Pajamas (54) paints a picture of a happy family on Christmas morning. They’re enjoying their new toys, and the mother/daughter duo are “beautifully matched”, while the father/son are “handsomely teamed”. It gives the impression that your family could be this joyous and relaxed if only you had these beautiful, and handsome pajama sets. Another ad shows a nuclear family (34) promoting the sale of war bonds, “You help give your family a better world when you buy U.S. Savings Bonds.” This ad works at the insecurities of Americans at the time of the Red
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
Most of the time, when an advertisement is made to be racist on purpose, it is done so for the sake of humor. However, to the people that are affected by racial discrimination, it remains incredibly hard to view these advertisements in a humorous way. A source from Desginmatic.com says, “The idea that racism in advertising can be of good may be laughable. However, there’s a major difference between the multicultural marketing practices of the 1920s and today’s racial stereotyping in advertising” (desginmantic.com). This is basically saying that although today’s advertisers believe that we still live in a culture in which advertisements like these are actually acceptable and humorous, they need to realize that we do not and that these advertisements are not only unamusing, but they are extremely insulting as well. The effects of racism are often one
"A picture can paint a thousand words." I found the one picture in my mind that does paint a thousand words and more. It was a couple of weeks ago when I saw this picture in the writing center; the writing center is part of State College. The beautiful colors caught my eye. I was so enchanted by the painting, I lost the group I was with. When I heard about the observation essay, where we have to write about a person or thing in the city that catches your eye. I knew right away that I wanted to write about the painting. I don’t know why, but I felt that the painting was describing the way I felt at that moment.