Imagine a world where the power and influence of a celebrity meets the complexities of a controversial social issue. Travis Kelce’s recent Pfizer commercial is a perfect example of how it has flooded televisions across America. Most have probably heard of Travis Kelce for his talent, fame, and success on the football field as an NFL superstar for the Kansas City Chiefs. In his recent commercial, he promotes the COVID vaccine, which happens to be a highly controversial topic in today’s society. His role in Pfizer’s commercial may seem insignificant; however, it has an immensely persuasive impact on public awareness, influence, and engagement that humans tend to overlook. The commercial, titled ‘Two Things At Once,’ begins by taking its audience …show more content…
The final scene of the commercial features his real-life mother, Donna Kelce, who gained her own fame when both of her sons, Travis, and Jason of the Philadelphia Eagles, faced off in the 2023 Super Bowl. The comedic, yet repetitively shown commercial targets primarily sports enthusiasts and football fans due to the commercial being aired on TV channels that host sports games, shows, and broadcasts. The goal of this Pfizer-sponsored campaign is to urge others to receive their COVID and flu shots at the same time, hence the title of the commercial,’Two Things At Once.’ Nonetheless, the motive and underlying reasoning for this commercial is worth exploring to fully understand the depth of the effects that the advertisement has on its viewers. Within the commercial can be found a variety of different figurative elements. These elements include humor, hyperbole, and the use of a well-known and respected celebrity with credibility. The humorous element of Kelce attempting to balance multiple tasks adds an entertaining touch that captivates the attention of the
If you are an experienced advertiser than you would now that the number one way to sell a product requires a well-known famous idol in a commercial. Proactiv is a company that sells medicine that is known to kill and prevent any bacterial breakouts. Additionally, Proactiv's commercials are known for featuring well-known celebrities to act as their spokesperson. One celebrity in particular, that was used in the selling of Proactive products was Adam Levine. Known to be the “sexist” person alive, Adam Levine is well known for his music and television show appearances. Using Adam as a spokesperson opens up opportunities to sell their products to not only his fans, but other individuals around the ages of thirteen to sixteen. While this advertisement would be effective to fans of Adam Levine, the overall information that was stated was weak and lacked any logical statements, besides the fact that “millions of people” use the treatment, that could have been used to prove their accusations true.
Gatorade is a sports drink and nutritional supplement manufacturer that provides a line of products that athletes may use to hydrate, recover and fuel their body while they practice and compete in competitive sports. Gatorade, in their commercial “Your Game is Our Lab,” they claim, “This (athlete's place of training or competition) is our lab. It’s where we learn everything we know. Where we study the athletic body.” Many athletes consume Gatorade, but often do not know the importance of the company’s tactics in why they are consuming Gatorade’s line of sports fuel products. By understanding the company’s targeted audience and the Gatorade’s use of rhetorical appeals ethos (credibility), pathos (emotion), and logos (facts) in their video commercial
Like many mothers all over the world, the moms in this commercial are shown encouraging and supporting their children not only with their actions, but through the use of their words. For instance, when the mother and little girl are shown in a car accident together, the mother looks at her daughter and says, “You’re okay. You’re oka..” In another clip, when a mother and her son are on a rough, stormy plane ride, the mother says to her son, “Everything is alright”. Through logos, the audience is convinced that you can always count on moms for mental reassurance that no matter the outcome, everything will be okay. As the children in the commercial grow up to be extraordinary athletes, the mothers are still there for their children, regardless of their age. This is proven when a young adult athlete cries on the phone to his mother before he competes in the Olympic Games, proclaiming, “I can’t do this anymore”. Very lovingly, his mom responded to him, “Son, I know in my heart you can”. It is words like these that truly capture the audience seeing that most people have heard motivational phrases like these from their own mothers. Seconds before the commercial has finished playing, the note, “It takes someone strong to make someone strong. Thank you, Mom” is displayed. This is P&G’s final attempt at proving to the audience what their purpose for creating this commercial is. The logos shown throughout this commercial delivers detail and a sense of perception to the
Within my group’s pro-Adderall campaign, we promoted adderall use among high school students who were struggling with a relatively poor attention span, inability to focus, and were thus unproductive in their schoolwork. We created a video commercial that follows the same tactics pharmaceutical advertisements used, described in Dumit’s Drugs for Life. Dumit emphasized how ambiguous pharmaceutical ads were in order to reach a broader audience, and reinforced that all people experienced the stated symptoms to some extent. The companies only needed a small fraction of the viewers to self-diagnose themselves and purchase the product. Likewise, we targeted students that were experiencing heavier workloads coming into high school, and understood that the majority would struggle in maintaining attention throughout long hours of lectures and worksheets. We used this strategy and targeted all students, both a male and female, in the video since in this period in history it would be offensive if we directed the ad specifically towards males, following the stereotype of the “problematic boy”.
Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention?
To the members of the support group Naïve People who are Addicted to Mass media and Believe Anything They Hear or Read Anonymous my purpose of being here today is to help you better understand how to analyze the mass media you come across. Mass media is the news, newspapers, magazines, the radio, and the television. The way I’m going to analyze it, is by rhetorical analysis. Rhetoric is how effective the writer is in persuading the reader by using speech and compositional techniques. In order for you to be able to become more apprehensive when reading information, I will be analyzing the ad for Vitaminwater featuring Kobe Bryant. Vitaminwater was introduced in 1996. It is a mineral water that is given out by Energy Brands. Like many sports drinks they use famous athletes to speak for them and promote them. Vitaminwater’s ad with Kobe Bryant is successful because it persuades people to buy their product because it’s, “The Most Valuable Power.”
Advertisement is a notable part of our society, it's not only in the uppermost urban neighborhoods but it’s everywhere we turn and look. It is what defines our generation as civilization and no matter what we do we cannot hide from it. In Naomi Klein No Logo she explains “Ads had to inform consumers about the existence of some new invention, then convince them that their lives would be better if they used, for example, cars instead of wagons, telephones instead of mail and electric light instead of oil lamps”(5). And that’s what Gatorade has accomplished by releasing commercials associating with some type of sport. It almost seems like that the corporation of Gatorade is controlling and deciding what we should drink and when we should drink it. If one sees a Gatorade commercial, it’s mostly dealing with a sport or an activity. It portrays to the audience that the men with fancy suits and big bonus checks are correct for their sim...
The infamous Nike advertisements that are displayed daily all seem to have one thing in common: those wearing the Nike brand are for the most part celebrity athletes. Sue Jouzi, in her excerpt, argues that celebrity endorsed products are unethical and should be boycotted in order to obtain guidelines for how companies advertise to consumers. The author supports her assertion by first explaining how in a few instances, where celebrities have made false statements to promote products. She continues by giving another example of how as a consumer, she personally would not,”buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one,”(Jozui).. The author’s purpose is to convince consumers to boycott the product in order to obtain guidelines and rules set up to prevent the unethical advertising in order to protect themselves from being misled. The author establishes an authoritative tone in order to convince consumers to take a stance. Jozui is ignorant to believe that companies will restrict or allow restrictions on how they advertise their products when there are numerous laws in
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
The world is filled with millions of advertisement ads. They come in magazines, newspapers, commercials, and many other forms of marketing communication. Among these advertisements, Gatorade, a sports drink, has pitched an intensive campaign through our history. Gatorade surrounds their product by famous athletes, competition, and extreme physical activities.While these ads are effective, the most successful Gatorade ads use celebrity athletes to endorse their drink. This advertisement is to make the audience feel that Gatorade is a necessary component to staying fit while hydrated and projects this message through the effective model, color, and typography.
During the Super Bowl season of 2014, the Coca-Cola “America the Beautiful” commercial has evolved into a big controversial issue in the media. This corporation advertised their product with a short commercial displaying images of the varied population of the United States while featuring children singing “America the Beautiful” in many different languages. They purposely emphasize how the people in the video are holding their coke products as they are happily dancing and enjoying their life in our nation. Even though Coca-Cola corporation has excellently applied logos, ethos, and pathos appeals to establish their supports toward diversity in America; they have failed to advertise the products as their commercial became
In a recent Superbowl commercial aired by an non-profit organization called No More features an abused spouse in a toxic relationship that calls out for help in both a metaphorical and literal sense. The airing of this commercial during the Superbowl was meant as a way to clean the NFL’s image as their players have been in many domestic violence scandals. The video itself was meant as a breakthrough to it’s audience who might be abused men or woman. In the commercial itself an abused woman is featured, and through the use of a muted color palette with contrasting lights, static audio, a very unnerving tone is created. This tone helps transcribe the message, that in such a dark relationship there is always light and a way out. It’s also encouraging
According to the New York Times, many multi-modal texts expose the average person to at least five thousand advertisements a day (Story). In today’s world, ads are everywhere—on television, in magazines, and even inside cereal boxes. Ad Council, a non-profit organization, joins with various sponsors to produce and promote unique collaborations of public service announcements. The organization has found ways to stimulate action against many problems in the world that concerns Americans (e.g., texting and driving, dating violence, and child hunger). Accordingly, Ad Council has cooperated with Feeding America, a nationwide network that ventures to advocate food insecurities in America. Together, the organizations have recently released a new campaign—“summer
Media possesses the unique potential to manipulate society’s view of events and products in today’s culture. Images, color, font, background and other alluring advertising techniques are all employed to entice consumers. Different sources of media aspire to shape the identity of the consumer regarding the concepts they are advertising. Seeking to influence society’s identity and perception of the treatment of animals, in their advertisement “How Can You Speak Up for Animals,” People for the Ethical Treatment of Animals (PETA) demonstrates the argument that consumers should not purchase clothing that is produced through the killing of innocent animals by successfully appealing to the audience’s emotions, utilizing logic to validate their claim,
Current advertising has switched to very visual advertisements targeting certain populations. The New York City Health Department is one of the organizations joining this growing trend. In December 2010 they released the campaign “It’s Never Just HIV.” The advertisements in question use very graphic imagery and sensationalize the effects of HIV and long-term anti-retroviral therapy. The conditions featured in the ad, such as osteoporosis and anal cancer; occur in a small percentage of cases and usually only in older HIV positive populations. The campaign aims to combat the complacency about HIV that occurs in response to hyper exposure to HIV drug advertisements. Studies have shown a correlation between increased exposure to anti-retroviral therapy advertisements and high-risk behavior, noting that subjects are more likely to believe that HIV isn’t such a serious disease owing to the portra...