Rhetorical Analysis Of Rewind The Future

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Thousands of Americans across the U.S. suffer from obesity. The Public Service Announcement (PSA), “Rewind the Future” showcases the life of an average obese American. This PSA shows an obese man that has been sent to the hospital due to a heart attack. Between a life of plentiful fast-food and a severe lack of exercise, this man suffers from a heart attack in his 30s, weighing in at 300 pounds (as stated in “Rewind the Future”). While the man is being assisted by doctors, the PSA proceeds to display the man’s life in reverse, letting the audience see his unhealthy lifestyle. In the PSA, “Rewind the Future,” produced by Children’s Healthcare of Atlanta Strong4Life, the video has pathos which overshadows the secondary presentations of ethos and logos concerning the topic of obesity.
To begin, the PSA exhibits pathos more than its corresponding ethos or logos. In going through the actions of the man in “Rewind the Future,” the audience is able to see his choices throughout his life. Knowing the inevitable outcome of the man’s actions, the audience may grow slightly …show more content…

While “Rewind the Future” has a heavy emotional aspect, the credibility and information given flows very well with the emotion that the PSA delivers. With the somber music in the background, while the flashback of the man’s life happens, the PSA uses the little dialogue that it has to explain exactly what is happening, and how it is affecting the man. “Rewind the Future” ends with the same melancholy melody while addressing how Strong4Life wishes to help with this issue of obesity. This helps lessen the impact of receiving information on the hardships that obese people suffer through. The imagery also goes well with the material. While having a hospital background with doctors, the PSA is able to give the knowledge that the man is living such an undesired

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