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Crisis communication plan case study report
Crisis communication plan case study report
Importance of communication in crisis
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In his speech, delivered on September 11th, 2001, President George W. Bush attempted to address the country on the heart-wrenching incident that had just occurred only a few hours earlier. On this day, the people of America witnessed terrorist attacks to three of our nation's most recognized establishments. President Bush gave his utmost effort in providing the citizens of America with a sense of comfort when they needed it most. Using an optimistic tone, Bush explained to citizens that together they will refer back to the promising outcomes of past traumatic events and experiences and use this sense of hope to keep the people of America hopeful for troubling times to come. With a new sense of unity, the people of America were looking for answers …show more content…
from their leader to put a plan in place in order to help relieve the trauma of the attacks that the United States had been faced with. The American people, fearful of the days to come, didn’t know what to expect moving forward and looked up to their leader to help guide them back to the feeling of comfort that now felt so distant. George W. Bush was able to effectively provide the citizens with the promising senses of comfort and unity in which they were so desperately awaiting. President Bush used his position of power to his advantage to help the American people and in result he found himself guiding his country back to daily normality. Bush achieved his goals and excelled inexcelled in his powerful position by appealing to his audience’s emotion during yearning a time of urgency. In an attempt to appeal to the audience’s emotion, George W. Bush used many effective tactics to comfort Americans and make them feel safe. He found his job entailed as President of the United States to address the issue and explain how America would overcome the circumstances. One of the ways he connected with the audience’s emotions was the way he described the event with detail. George Bush explained that the attacks were acts of terror and that many people either passed away or were injured in this event. Bush used a very descriptive but sensitive tone when explaining the severity of 9/11 because many people were affected by the radical decisions made by these terrorists. People understood the intensity of the situation, when he states “Thousands of lives were suddenly ended by evil”. At this moment people were in shock at what had just happened and were looking for Bush to compensate with their feelings. Bush was also able to connect with the audience’s emotions because he explained to them that America was a strong and empowered nation. After describing the attack, Bush mentions that although “Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America”. This relates with people on a personal level because they are part of the American culture and foundation. Bush assists the audience in realizing that the country is indestructible if people work together to help each other. Bush tried to help the nation during times of grieving by describing a way to work together alongside one another. George Bush was able to inform the audience of the attacks while reiterating that they will continue to work together as a united front and work more efficiently in the long run. Written in first person Bush’s speech was used to reinforce to the American people that he stood alongside them in rebuilding their country in result of the devastation that they have encountered.
Bush decided to use personal pronouns to include how these attacks on America had affected himself. He wanted people to understand that he is a person too and he is doing his best to think of ways on how to come back from this downfall. Also, he wanted the people to know that this event affected him on a personal level because it was an attack on his country during his presidency. To connect with the audience’s emotions he uses pronouns such as “I”, “our”, and “we” to explain that he is one of them. Although he is their leader, in the end he is a citizen just like the audience and is impacted in a similar way that they are. Using these personal pronouns helps the audience comprehend that he is with them and in a similar situation. Bush quotes Psalm 23, “Even though I walk through the valley of the shadow of death, I fear no evil for you are with me”. Bush emphasizes the fact that the country is in this together and does not want any people to feel as if they are on their own. Citizens should feel safe in their country and if they do not then he is failing his job as their leader. When doing so, the audience becomes more sympathetic for Bush and understand that he is under a lot of pressure and is doing everything in his power to provide them with safety. He re-evaluated the …show more content…
airport security units and travel industries. Bush made sure to put all airports that were potentially in harm in temporary lock-downs to ensure safety for all passengers. Throughout the speech, President Bush hints at his credibility mentioning many things that remind the audience that he is the leader of America. This is important because it provides the citizens with a sense of comfort because their leader is taking action. The fact that he is the president, makes it known that he is understanding of the event that has occurred and will attempt to explain the situation to the people. In his speech, President Bush claims, “I appreciate so very much the members of Congress who have joined me in strongly condemning these attacks”. Establishing his credibility creates a stronger and more effective speech because the people will believe more of what he is saying. Providing details of how he handled the process as the president reminded the audience that they had someone who was doing their best to help the people. Bush describes how he tried to immediately catch the terrorists: “I implemented our government's emergency response plans”. Although this is very subtle, Bush is reassuring the citizens that he is their leader, to establish his credibility to the people. He did not leave them on their own because he realized that this is a time for unity. When people are down and feeling alone, they must come together and be strong. Bush explained the various actions that he had taken in an attempt of helping the communities of those that were directly affected and those who needed help. George W Bush made this clear when specifying that “that “Our first priority is to get help to those who have been injured,injured and to take every precaution to protect our citizens at home”. He wanted to ensure the citizens that there was a plan for them to get back on their feet. Another beneficial approach that Bush took when delivering the speech was the diction that was represented in the speech.
As the President, people expected Bush to have a very formal message for the nation to provide them with details of the incident. Bush’s speech seemed to be very prepared so the audience knew that he was well informed of the incident and that he had an idea for the people. Bush reiterates that, “A great people has been moved to defend a great nation”. By doing this, the president wanted to sound sincere to the people because this was a devastating incidentdevastating incident and they would listen to what he said. The tone is severe throughout the speech and people will take his words more seriously than they might if it was something unimportant. The manner in which he delivers the speech to the citizens is important because they get a sense of how this event impacted American lives or how it will impact the way they live. In the speech, Bush reiterates that “Today, our nation saw evil -- the very worst of human nature -- and we responded with the best of America”. The use of the words like “evil” and “very worst of human nature” give great detail as to how appalling this event was to all Americans. Bush uses words like this to describe the feeling that will come to mind when they recall the event. Americans came together on this day to fight against evil and restore a nation of
unity. George W. Bush was successful in performing a speech that would give the nation relief and a sense of unity, when they needed it more than ever. He provided them with words not only that they would listen to, but that they would look at to lead them into a stronger and safer time. The American people were begging for their leader to take a stand against the attacks and present them with a courageous outlook. President Bush gave American citizens a sense of hope and developed pride in his people by reinforcing how it is a privilege to live in the United States. George W. Bush uses his speech to show Americans how we can produce a stronger and further united nation in our reactions to these troubling times of need.
In the “George Bush’ Columbia” speech, George W. Bush used a variety of ways in order to make his mark and effectively assemble his dialog. One of the most prominent strategies Mr. Bush used was his sentence structure. He did a great job shaping his speech by initially addressing the problem at hand. He first stated what happened, who it happened to, and gave his condolences to the ones who didn’t make it, along with their families. Mr. Bush also seemed sincere throughout his speech as he made sure to mention each hero apart of the crew. Another technique George W. Bush displayed was the diction and tone he used while delivering the speech. From listening to the audio last week, I remember the passion behind Bush’s words and the sincerity
Within both Presidential speeches diction is used to similarly inform and alleviate the American people. Franklin D. Roosevelt admits he and the U.S. government were “deceived” (5) by a “deliberately planned” (5) attack which, he declares, will be remembered with “infamy” (2). Roosevelt targets Japan with spiteful and traitorous words letting Americans know he too is vengeful and offended by the attack. George W. Bush gathers nations together for the “fight of all” (35) against the “murderers” (13) of al Qaeda to stop their “evil and destruction” (16). George W. Bush cons the idea of al Qaeda being a natural embodiment of evil, boldly shaming the group for their atrocities to show his disagreement with al Qaeda’s beliefs. Likewise, he and Bush reveal the enemy with malice statements, providing model images of the enemy for Americans to accept and channel their hate towards. Both Presidents know of the panic and fear the American people now have, therefore they each use powerful words to portray fearlessness of the enemy. According to Roosevelt, the actions of the Japanese empire “...
Many would argue that President Obama is one of the most effective speakers in the decade. With his amazing speeches, he captivates his audience with his emotion and official tone.
He emphasizes the horror when he states, “I regret to tell you that very many American lives have been lost.” He tries to gain the confidence of the the American people by stating that other countries have been attacked, as well. He uses parallel structure and repetition to indicate that places other than the US were attacked. He repeats this framework to emphasize that many other places were attacked. He does this so that his audience can understand the greater impact of the event. FDR then concludes this section of his speech by stressing the fact that he knows what the Americans are feeling and the opinions that have been formed. Roosevelt implies that he knows their lives will change and that the people are concerned for their safety. He does this to make the listeners understand that they are not alone in their reaction to this attack and that everybody in America feels this
Rhetorical analysis assignment: President’s Address to the Nation. Since the 9/11 attacks, the Bush administration has been calling on all citizens and all nations to support his Middle East policy. Nonetheless, the U.S. has been involved in the Middle East struggle for more than half of the century, wars were waged and citizens were killed.
Bush opens his speech by acknowledging the events of September 11, and those that lost the lives of loved ones and to those that gave their life trying to save others in the buildings. He appeals to those that remain strong by saying that, “These acts of mass murder were intended to frighten our nation into chaos and retreat. But they have failed. Our country is strong.” His use of pathos helps Bush to calm and control the public in order to keep the country together. This
The message, however, showed no signs of the forthcoming attack on Pearl Harbor. The President also creates emotions in the audience through his use of tone and emphasis. His tone is stern yet caring, showing that he believes in the American people. It also shows that while the United States was attacked, he has faith that the American troops, citizens, and government will rally behind him to terminate the impending threat. His emphasis throughout his speech shows his most important points.
Throughout the speech, the Former President George W Bush strives to empower Americans by instructing them to remain resolute, but to “go back to [their] lives and routines”. He uses the personal pronoun we and the common pronoun us repeatedly to indicate that the people of the United States, who either saw the event on television or experienced this event firsthand, were and still are involved in this national tragedy. He implements this emotional appeal into his speech to involve all Americans--people living in the United States of America, regardless of their ethnicity, race, or culture, and to acknowledge that the American people have endured this together, and that they will continue to advance after this event with stronger resolve, stronger than ever. In addition, he implements personification to motivate and empower the American people. “Our nation, this generation, will lift a dark threat of violence from our people and our future” (Bush, 2001). “This generation”, again a synonym for the American people, with its unwavering resolve, will fight for its freedom persistently. He intimates that the future of America and of democratic freedom is in the hands of the American people: that the American people have the power to control their fate. The next sentence leads into America’s “philanthropically” democratic nature: “We will rally the world to this cause, by our efforts and by our courage” (Bush, 2001). This statement has been followed up by action only a few years later, when the United States intervened in the Iraqi War, Libyan Revolution, and even more civil wars to ensure the freedom of citizens from dictatorships, which in Islāmic nations, were militant groups, like the Hamas and Taliban. Lastly, the president utilized anaphora, specifically a tripartite structure, by affirming that the American people “will not tire”, “will not falter”, and “will not fail”. He implies that the American people will relentlessly fight for the worldwide establishment of peace and democratic institutions, a promise which America has kept even in the face of its own national crisis.
It all happened in an instant. One minute thousands of civilians were on their way to work when everything changed. President George Bush gave an iconic speech that was not only memorable but gave hope to the Americans that justice would be served to those associated with the terrorist group al-Qaida. George Bush’s speech rallied the Americans to fight back against the terrorists because he used rhetorical devices such as parallelism, analogies, and repetition.
President George W. Bush is notorious for horrible public speaking, tripping over his words and making silly mistakes are not uncommon in President Bush’s speeches. When 9/11 struck the heart of America we turned to President Bush to guide us back to the path of calm and reason. The American population tends to lean on our President in time of tragedy to serve as a system of support. Instantly after the World Trade Center buildings were attacked President Bush addressed the nation on live television. Bush used neo-Aristotelian tactics: ethos, pathos, and logos to instate a sense of patriotism, argue that America will recover from this tragedy and bring justice to our nation.
The speech appeals to the emotions of the entire nation when it addresses the topic of the war in Afghanistan and the threat of terrorism. Bush states, “ the best way to defend the homeland is to hunt the killers down one at a time, and...
This was a very emotional event that occurred. Many people lost loved ones they cared about in the terrorist attack. For many Americans knowing that terrorist groups could attack U.S. soil scared a lot of people. Before, President Bush first addressed the nation on this terrible event many people had lost hope. When writing his speech, it was easy for him to relate to what happened. President Bush didn’t have to create an emotional response; he was already feeling the pain and was speaking from his heart during his speech.When President Bush gave his speech to the nation, it helped people realize that Americans are still strong and we will continue to fight for our country. He stated in his speech “Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America.” (George Bush) By President Bush stating this in his speech it showed that they can try to scare us, but they can’t change the way we do things in
Bush demonstrates that with the use of metaphors, personification, and also repetition. Using metaphor, he compares America to steel, saying that America is like steel, but not pliable. Portraying that whatever dangerous act comes to America, America will stay strong and not move. Personification is to explain the reasoning behind the terrorists’ operations and the motives behind this move. Bush gives feeling and visualization traits to the nation, consequently putting it in the nation’s point of view, highlighting what the nation felt and saw. Repetition is to bring America together and strengthen everyone. It is to show that this heartbreaking event did not just affect the victims, but it affects the entire country. The way Bush uses repetition to get the people of America together makes America stronger because the more a country is together, the more power and strength it will possess. As a final point, President Bush’s usage of these three rhetorical devices grabs the attention of the people and helps Bush express the type of tone he wants to get
These acts shatter steel, but they cannot dent the steel of American resolve.” George Bush was president at the time when the 9/11 attack happened. George Bush wrote this quote for the thousands of lives that were hugely affected. To the kids worried about their parents while they are in school, to the worried husbands and wives, and brothers and sisters. The 9/11 attack did not only change the lives of people who lost a loved one, and the people who were there where the planes hit, but also people who just saw what was happening and people who heard about it, cried. The increase and patriotism and the rise in security will make people feel more secure and protected but it will never change the the amount of people affected by 9/11. Millions of people around the world know about what happened on September 11th, 2001. Millions of people will be changed
President Obama’s Address to the nation was presented on January 5, 2016. His speech was shown on all of the major network stations. The main goal of his speech was to get the point across to the nation about the increasing problem of gun use. His speech really focused on the issue of gun control and if it would benefit the country. Overall, the biggest idea of his Address was that gun control is a large issue in the United States. The way to prevent deaths caused by firearms can be prevented in other ways than taking peoples guns away. The examples brought up in this Address really stood out to me. The use of personal, national, and global examples really made his speech stronger on the topic of effectiveness.