The use of rhetorical appeals in advertisements are used in many of different ways. The way an advertisement is designed depends on the intended audience. Two car commercials that successfully appeal to their intended audience are the Hyundai Genesis first date commercial and the Lamborghini Aventador commercial. The Hyundai company specializes in making and selling mid-sized family cars. In this commercial Hyundai advertises the Genesis with the car finder feature which can locate your teenage driver. The intended audiences for Hyundai are families or parents of teenage drivers. The Lamborghini company specializes in making and selling expensive, fast sports cars. The Lamborghini Aventador commercial focuses on the handling, anterior …show more content…
The boy became frantic so they left the carnival in the nice silver Hyundai Genesis. The boy drove to a nice romantic area on top of a hill overlooking the city. The boy begins to wow the girl and leans in for a kiss. All of a sudden a helicopter with a mouth painted on the side resembling a shark, flies up from below. A rope ladder is hanging down from the helicopter and holding on is the dad. The dad, Kevin Hart is shouting " you messing with the wrong daddy". (Hyundai) At this time the boy is very freaked out and says to the girl " I'm taking you home". (Hyundai) The commercial shows the Hyundai Genesis driving down a road and following behind is the helicopter. A man's voice is heard as the helicopter is following the Hyundai Genesis stating "car finder on the Hyundai Genesis". (Hyundai) When they return to the girls house they are greeted at the door by dad, Kevin Hart. The girl looks mad as she walks in the door, the boy on the other hand looks scared to death. As the boy hands the keys back to the dad you can hear a man's voice state "a dads got to do what a dads got to do". (Hyundai) The advertisement did a great job at appealing to parents by
He passes a Cadillac dealership, from a corner of his eye he spots a flashy new flawless new Cadillac. Senior ended up buying his beloved man, not boy anymore a new Cadillac.
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
"Green Police Audi Ad Super Bowl 2010." Online video clip. YouTube. YouTube, 24 Apr. 2012.
The Lincoln Motor Company commercial applies two methods: Ethos and Pathos. Ethos starts the commercial when Matthew Mcconaughey is introduced as the spokesperson by speaking and driving in a Lincoln car. Pathos is apparent when Mcconaughey starts his convoluted monologue, and continues his speech in the darkness of a car. The length of the advertisement contributes to Pathos as well, forcing you to
The first shot of the car is when the car is coming to a stop at the stoplight. We get a quick view of the sleek black and white exterior. The only other time that we get to see the outside of the car is after the dialogue has finished and the light at the stoplight turns from red to green, and they proceed to drive away. The colors of the written text in the commercial match the colors of the car. The colors are crisp and inverse of each other, making them jut out.
In this commercial, ethos is used when the advertiser puts Kevin Hart. Since Kevin Hart is a credible person because he has authority over his daughter. Also, it shows him how he is able to track the Hyundai Genesis without his daughter’s knowledge. Kevin Hart have this experience with this car maybe you should get this car to stop you from being an anxious parent who likes to stay up making sure your child arrives home safely. During the commercial, Kevin Hart uses the watch as a GPS finder so he does not have to worry about if his daughter is calling him when she is driving. From the car automaker’s credibility is is show one of the Hyundai cars who have a specific feature in the car. From the advertiser’s point of view, someone would want to be like Kevin Hart who has a cool car that has one specific feature which is the car
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Lebron James then gets off the car wearing a lavishing tuxedo with sunglasses and hands the valet parking guy the keys to park the car. Lastly, the commercial shows plenty of people cheering for Lebron as he walks through the red carpet. The commercial is effective because it shows audience the luxurious exterior and interior of the car. It was also memorable because it shows one of the most famous basketball player drive the car, which makes the audience remember it and want the car even more. This commercial is ethos because most people believe almost anything famous people say. For example, they think that Lebron James actually likes the Kia car because he was driving it, however, he got paid to be in that
Frontline takes an in-depth look at the multibillion-dollar “persuasion industry” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements. Paragraph 7: Conclusion Rhetoric is easily seen when comparing and contrasting these two forms of advertisement, as has been proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric.
Then as the turn a corner the almost run into a rocket ship. They take a look at the rocket ship and it has a for sale sign on it with a number so
...el: Originality and Elaboration. Furthermore, it is estimated that target-consumers will clearly resonate with the advertisement in terms of Brand Awareness and Brand Liking stages of the Hierarchy of Effect Model. The creative storytelling that a overprotective father snoop around his daughter 's date achieves comedy purposes. This advertisement thoroughly illustrates the fantastic capability of the Car Finder in Hyundai Genesis and it is advisable that this advertisement wins the USA TODAY 's Super Bowl in 2016. To optimize this advertisement, it is reasonable that the characters reflect the multicultural American society. The actors and actresses in the advertisement are almost exclusively afro-American, with only brief appearance by Caucasian in the amusement park. This minor change will create a more socially inclusive company inclusive company image of Hyundai.
The campaign was built on selling a single advantage of the car in each ad that was created. There was a consistent theme between each advertisement: the pict...
All advertisements have one similar goal, and that is to persuade the reader or consumer to buy their product. According to Michelle Greenwald, contributor on Forbes.com, a successful ad campaign is memorable, resonates with the consumers, stands for values beyond the product, and is intrinsically linked to the brand (meaning the product won’t contribute to another brand). From an analytical standpoint, the 2017 Mercedes Benz E-Class magazine advertisement exceeds most standards for a successful advertisement. Producers for Mercedes Benz advertising know how to effectively layout a page of attention grabbing images and information so that it sticks in the minds of the consumers. They blatantly want to sell this luxury sedan to high budget spenders or those who can afford the brand. It is not deceiving in any way; Mercedes just lists the facts and lays out the information proving why they are the best of the best. All in all, this ad is effective because it captures the attention of the consumer and provides enough sophisticated information for the consumer to be impressed; ultimately invoking more sales for the 2017 Mercedes Benz