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Essay on the dangers of energy drinks
Essay on the dangers of energy drinks
Health risks of energy drink consumption essay
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Response Essay
Article : Rethink The Pink Drink.
Name: Yazid Alamri
The article, “Rethink the Pink Drink”, as written after a few cases of death out of a drink that was made by high-octane industry. After the few deaths that were linked to its items, the high-octane drink industry has experienced a female-accommodating makeover. Are these drinks really more secured or are marketers simply attempting to repackage some drinks?
The article explains that during the time when products like rockstar got launched in 2000, guaranteeing out of these level of caffeine and amino corrosive taurine. They got situated as fraternity group staples. Consumers savored that 'bad boy' picture. However now, health is the best. That is because of the continuous swirl of discussion that hosts numerous pondering whether the get-together fuel picture is such an offering point. Notwithstanding the deaths connected with monster energy, it was gotten to 21 death reports. The reports get connected energy, and many protests reporting the stomachache and other symptoms connected with these and other prevalent brands.
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The health panics have made it difficult for a business to draw in new clients and clutch ones they'd effectively shared. As per reviews by the research organization mintel, 48 percent of women who had energy drinks a long time ago say they halted because they don't appear sheltered. Energy brands are "picking up" and indicating to advertise health to hold these clients. Presently, it is about getting a characteristic help that can pull one through an occupied with morning. Actions need to be implemented to control the number of these
Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way that it will have an appealing and influential role in the society or in the persons who view the commercial or ad and below is the analysis of the appeals the PowerAde has had in its advertisement as an energy drink. The emotional appeal in any advert should basically have the deep lying desire in which the individuals should be yearning for i.e. the advert should be in such a way that it attracts the attention and increases their quest to gather more knowledge thus increasing the communication.
The small drink that promises big energy and alertness without have jitters plays a role in most teenage and adult lives. This 5- Hour Energy’s audience is multitasking, working professionals. The market demand has increased a tremendous amount since the product had hit the store shelves in the year 2004.
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
An interview held on April 10, 2013 with a customer who is not a fan of energy drinks described the logo as being clever in design and the overall appearance as colourful. Interviewee also stated that the oval appearance of the can design with graphics is very creative, appealing to the m...
An example is the Aspartame found in diet soda. Focusing on diet soda, it is shown that it is linked to even more diseases and causes more side effects than regular soda. Furthermore, “Numerous studies over the past several years have reported links between diet soda and weight gain, diabetes, heart problems, and other health issues. Most recently, headlines sounded alarms about a higher chance of dementia and stroke among diet soda drinkers” (Is Drinking…). The aspartame that is used in the diet soda is the main culprit for diet sodas effects. In fact, “Aspartame accounts for over 75 percent of the adverse reactions to food additives reported to the FDA. Many of these reactions are very serious, including seizures and death” (Aspartame…). Aspartame is a man-made chemical that is made up of aspartic acid, phenylalanine, and methanol. With, aspartic acid making up 40%, phenylalanine making up 50%, and methanol making up 10%. Taking in consideration the phenylalanine in diet soda,” Excessive levels of phenylalanine in the brain can cause the levels of serotonin in the brain to decrease, leading to emotional disorders such as depression” (Aspartame…). With the methanol, that is found in aspartame, it “…breaks down into formaldehyde in the body. Formaldehyde is a deadly neurotoxin… With a recommended limit of consumption of 7.8 mg/day. A one-liter (approx. 1 quart) aspartame-sweetened beverage contains about 56 mg of methanol. Heavy users of aspartame-containing products consume as much as 250 mg of methanol daily or 32 times the EPA limit” (Aspartame…). The effects of methanol are caused by the formaldehyde. “Formaldehyde is a known carcinogen, causes retinal damage, interferes with DNA replication and causes birth defects” (Aspartame…). Overall it is shown that the aspartame that is found in diet soda is linked to a number of diseases
Based on the website cspinet.org which is the Center for Science in the Public Interest publish on June 25, 2014 said that in documents obtained from the Food and Drug Administration show that since 2004, a total of 33 deaths have now been linked to energy drinks. Of those, 22 deaths have been linked to 5-Hour Energy, 11 deaths have been linked to Monster, and one death, a first, has been linked to Rockstar
There are three basic human needs that Red Bull satisfies, physical, social and individual needs. ‘Human needs are states of felt deprivation… marketers do not invent these needs; they are a basic part of human makeup…People in industrial societies might try to find or develop objects that will satisfy their needs.’ (Kotler et al. 2006)
Red Bull. 5 Hour Energy. Monster. These energy drinks are becoming increasingly popular not just for teenagers and college kids, but in the world of athletics as well. Athletes around the world are drinking these beverages for a boost in athletic performance and stamina to get an edge over their opponents. These drinks are even being promoted by professional athletes! This increasing popularity and consumption begs the question: are these drinks safe? I decided to dig into this question, and I have found some pretty startling answers. The drinks may bring enhanced performance and energy, but they also come with potential health risks. These health risks heavily outweigh the benefits the drinks could possibly bring.
Stroll into any high school or college and one will definitely find energy drinks. Energy drinks are served in tall cans with garish designs and slogans designed to catch the attention of children and teenagers. But what are they? Commercials will tell people that just by drinking them, they can stay up all night, ace a test, score with a girl, and be happy. Some have even said to give you superpowers. According to the advertising campaigns, energy drinks are equivalent to omnipotence in a can. But are energy drinks all they claim to be? The simple answer is no. Often energy drinks turn out to be more than just sugar and caffeine which makes energy drinks dangerous. Energy drinks cause negative side effects, such as heart problems and obesity in young americans, and therefore should have a legal drinking age of 18.
Pepsi Blue was first test-marketed in Bahrain for three reasons: first, the majority of residents drank Pepsi; second, regional marketers and bottlers had already begun re-evaluating the effectiveness of the company's white logo (which didn't work well in their market); and third, the city was a small test market with a tightly controlled sample population. The Pepsi Blue logo, tagline and new marketing materials were rolled out in half the market and its results were highly successful. Purchasers liked the new logo design and the majority believed that the packaging had improved and the taste remained the same. For those who believed that both the taste and packaging were different, the majority enjoyed the "new" taste.
Energy drinks are thought to help enhance performance, boost mental alertness, improve endurance and energy, decrease fatigue, enhance metabolism, and improve overall performance. Energy drinks are also used because of short term health benefits, taste, energy boost, improved performance, and to justify or improve poor dietary habits (Rath). But, drinking energy drinks come with so much more along with a list of health problems and possibly
In the present society, people’s schedules tend to be extremely hectic due to either strenuous work schedules or keeping up with school and families. Due to this, numerous individuals do not obtain the recommended eight hours of sleep. On top of not getting enough sleep, they do not eat the proper foods to nourish their bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink energy drinks as an easy and fast way to get a boost of energy. Energy drinks have been around since the nineteen-sixties and have become increasingly more popular. There are hundreds of different brands of energy drinks that are sold in grocery stores and gas stations today, and worse than that billions of them are consumed every year. Even though multiple energy drinks are consumed every year, many people are uninformed about; what an energy drink is, what the benefits and non-benefits are, what different types of energy drinks there are, and how mixing them with alcohol can be seriously dangerous.
According to the article “A Jolt of Caffeine, by the Can” by Melanie Warner, sales of energy drinks have increased by 61 percent in the USA this year, which means that people
Although energy drinks are convenient and can supply people with a quick burst of energy when burnt out, it can also lead to weight gain, cardiac arrests, and vomiting (HRF, 2014). The two-sided arguments used to build the campaign are in effort to acknowledge the potential counter arguments and to offer a sense of choice and freedom to UMD students. According to Leon Festinger’s Cognitive Dissonance Theory (1957), people tend to readily remember information that is consistent with their beliefs, and therefore it would lead to not paying much attention or being able to retain things that cause more dissonance. Again, if students believe that consuming energy drinks are harmful, which is what our survey seems to suggest, then students would remember all the negatives versus the positives. First, we present any possible counter arguments, followed by the argument we put together. The order in which we place is vital. Placing our argument last will potentially resonate with students and will help retain the information. We plan to approach the consumption problem by appealing to their emotional attachments towards physical appearance and logic to support claims. This relates to Aristotle’s pathos and logos methods of persuasion (Brizee, Driscoll, & Ethan,
Do people actually understand the harm that energy drinks cause the human body? Millions of people around the world believe that energy drinks help them become more energized, but in reality they can cause more harm than good to the human body. More than 20,000 people have reported that they were hospitalized because of energy drinks, yet people continue to drink them because they became so addicted to the taste of the drink (ER). Energy drinks can lead to high blood pressure, cancer, reproductive problems, insomnia, heart palpitations and many more problems. Even energy drinks that say they are sugar free can do even more harm to your body.