Reflection Paper On Batna

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Life seemingly comprises an infinite array of diverse negotiations, filled with choices to decide which ultimately result in both positive and negative outcomes. The following reflection paper relates the previous week’s course materials to an ongoing professional transaction spanning approximately 15 months. The business arrangement has identified strengths, weaknesses, threats, and opportunities -- understanding “BATNA” or the “best alternative to a negotiated agreement” has helped me to understand how to proceed with the negotiation process (Griffith & Goodwin, 2013, p.138). The following paper summarizes a variety of negotiations transpiring simultaneously throughout professional endeavors. Approximately a year and a half ago, a Farmers Insurance Group recruiter identified the opportunity to purchase a book of business with approximately 1000 existing policies in force. The benefits of purchasing the book of business included a $10,000 start-up bonus and the potential ability to achieve a 6% override bonus on the annual collected premium for all of the existing
At this point in time, the best outcome would be for the current agency owner to lower the price by $50,000.00 and take responsibility for transferring all insurance related accounts generating income to myself as the new agency owner. Potentially having a portion of the money deposited into an escrow account so the transition would better poised to transition flawlessly. Mentioning these types of considerations and factors influencing negotiation has the ability to set the current agency owner into a tailspin. Going through with the purchase agreement will take a certain amount of faith in everyone involved, including the agency’s former owner, secretary, and the district

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