In order to reach our main target market effectively we will utilize various methods. Advertising is the primary component of our approach. In addition to that, we want to supplement with consumer promotions, Interactive marketing, direct marketing, public relations and personal selling tactics.
Creating brand awareness and enhancing the brand image is the key goal for advertising. Through consumer promotions we will inspire our customers to continue to buy our products as well as persuade them to visit our website and Red Lobster onsite locations.
The best way to get attention is by actually being helpful and doing something positive for customers. It requires more effort, but it’s far more cost effective and can help you build a loyal base of brand advocates in the process. We intend to do this by educating consumers through our daily news feeds and email blasts, by entertaining them with our special (LTO's) and events like "lobsterfest". We intend to make every customers experience one that is well remembered.
The Primary focus will be on four media outlets including: Radio, Television, OOH and Internet.
The direct marketing approach will be done through telephone, mail and email. This will motivate individuals to take a trip to Red Lobster to indulge on their
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The next step is for Red Lobster to be part of this world by staying relevant and build relationships by engaging with their customers. We intend to do this by gathering customer intelligence, for the sake of the brand thus creating an avenue for customer interaction, while gaining loyal fans and a enhancing the brands image. This can easily be achieved through successful consumer interaction through our interactive marketing strategy which consist of utilization with website, social media apps and alternative marketing strategies like Red Lobsters 2018 "Walk for the Sea"
Hi Mr. Jarrod! As I know you are expecting an important client coming in from out of town, and I would like to help you decide by telling you about the differences and similarities between two of my favorite restaurants. Hopefully, you find one of them suitable enough for your business dinner. I have been to many restaurants in town, but so far Ruby Tuesday and Red Lobster are my favorite ones. Ruby Tuesday and Red Lobster are two similar restaurants with a slight difference in menu, service speed, and price. They receive the same type of customers although the ambiance of these two places is little bit different.
Relying on our strong company legacy that is been in place since 1968, I believe that we can use that strategically to improve our overall marketing strategy and help achieve our overall goal of continued franchise expansion throughout the country. One of the most effective ways to capitalize on our company legacy and reputation is through product placement and advertising. I predict that our overall marketing strategy for developing products will be small at first. Any initial product placement will be on things like napkins, aprons and other apparel. You also investigate creating our own unique company logo. This will help to increase our brand recognition. Also, we can create our own website and have an interactive menu that allows our customers to order our products online and have them be ready for pickup at the restaurant location. After some initial trial and error, we can consider expanding our product line of items that have more prosper
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Once the target audience had been established, a benchmark survey was then conducted. It showed that only 30% of influencers agreed that healthy snacks were offered by Frito-Lay and that less than one third of influencers knew that Frito-Lay products were made with simple ingredients and heart healthy oils. Public Relations Society of America This meant that there was an opportunity to educate the influencers and increase the amount of positive opinions towards the company’s products. To do this, it was decided to focus on the areas of the brands that could be enhanced in the eyes of the influencers and also create a dynamic database in order to track the changes in the viewpoints of the influencers....
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Red Lobster was founded in 1968 by longtime restaurant entrepreneur Bill Darden. He had a vision of bringing quality seafood to individuals all across the nation. During this time people who lived in non-coastal areas had a hard time finding quality seafood. After opening his first restaurant in Lakeland, FL it became a hit and Darden began to expand over the next couple of years. Red Lobster would be sold to General Mills in 1970 and soon after that in 1975 Joe Lee took over for Darden as the President of Red Lobster.
That our memory isn’t veridical is not a novel idea. This means that we don’t perfectly remember everything that we have seen or experienced in the past. Broadly speaking, there are two fundamental memory errors that occur in everyday life. One is forgetting events that have occurred, and the other is remembering something that did not transpire (or misremembering them in the way that they occurred). The first error, forgetting, is very common, and needs no explanation. We can all think of instances where our memory has failed us. However, the latter error is a more curious scenario. Often times, when a friend mentions a funny episode that happened at a party you were at, you might incorporate that into your memory even though you yourself may have not witnessed it. In fact, you may even go as far as to visualizing the event in your head. This begs the question, how could a memory that seems so clear and vivid in one’s head be anything but completely accurate? And more importantly, why do we make such errors in remembering events?
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
The increasing process of globalization, coupled with an organization seeking to satisfy the needs of consumers globally, contributes significantly in embracing technology in the marketing process. In addition the marketing strategies are inclined towards reaching not only the targeted segment, but also potential customer that can be captured based on the market forecast of the firm. Therefore, integrating various tools of communication as well as platform of reaching out to a wide range of audience has been embraced by corporate globally. Notably, effective communication is vital in the marketing process (Percy, 2008). On the other hand, reaching out to a wide range of customers or audience in the advertising process in significant important. From this perspective organization can utilize both effective communication and a contemporary platform to reach to a wide range of
Marketing involves activities to find right people for the business and then gaining their attention and retaining them for life. There are many theories marketers employed to stand their business out of crowd or at least make it visible. To make any business efficiency and effective, it is important to seek the target customer market. There are primarily three main areas to consider while identifying the target market. Those are as follows;
Several facts are changing in today’s marketing communications. More companies adopt the new concept of integrated marketing communications (IMC) to convey a consistent message about their brand and products. Hence, IMC has played a powerful role and developed into a useful strategy for company to reach more customers and build good customer relationships. According to Herstein et al. (2008), IMC is one of a successful strategy that coordinates and integrates all of marketing communication tools to efficiently and economically influence between an organization and its existing and potential customers. Moreover, marketers can combine IMC tools (advertising, sale promotion, personal selling, direct marketing and public relations) rather than separate practices to create values and avoid potential conflicts (Duncan & Everett, 1993). In fast food industry, fast food chains integrate advertising, sale promotion, sponsorship, packaging and Internet to promote their products as well as build brand image (Sperber, 2003; Story & French, 2004; Morrison, 2010). Advertising is most used form of communication and the most frequently utilized medium due to it easily contact the target market, especially on television advertising (Story & French, 2004; Case, 2007). In addition, simple toys and products are typically used by fast food chains in children’s meal to attract children and adolescents.
AQUAFINA is the answer to an increasing demand. Marketing will play a vital role in the success of AQUAFINA. AQUAFINA must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters AQUAFINA for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer
Overall, these are all marketing strategies that can be utilized both locally, and on a larger scale. Two additional factors must also be considered when using effective marketing strategies. Determining areas where marketing will be most effective, as well as methods to organize and keep track of existing, and new clientele are imperative to successful
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.