Red Lobster Marketing

586 Words2 Pages

In order to reach our main target market effectively we will utilize various methods. Advertising is the primary component of our approach. In addition to that, we want to supplement with consumer promotions, Interactive marketing, direct marketing, public relations and personal selling tactics.
Creating brand awareness and enhancing the brand image is the key goal for advertising. Through consumer promotions we will inspire our customers to continue to buy our products as well as persuade them to visit our website and Red Lobster onsite locations.
The best way to get attention is by actually being helpful and doing something positive for customers. It requires more effort, but it’s far more cost effective and can help you build a loyal base of brand advocates in the process. We intend to do this by educating consumers through our daily news feeds and email blasts, by entertaining them with our special (LTO's) and events like "lobsterfest". We intend to make every customers experience one that is well remembered.
The Primary focus will be on four media outlets including: Radio, Television, OOH and Internet.
The direct marketing approach will be done through telephone, mail and email. This will motivate individuals to take a trip to Red Lobster to indulge on their …show more content…

The next step is for Red Lobster to be part of this world by staying relevant and build relationships by engaging with their customers. We intend to do this by gathering customer intelligence, for the sake of the brand thus creating an avenue for customer interaction, while gaining loyal fans and a enhancing the brands image. This can easily be achieved through successful consumer interaction through our interactive marketing strategy which consist of utilization with website, social media apps and alternative marketing strategies like Red Lobsters 2018 "Walk for the Sea"

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