Recommendations for Tesco Malaysia Improvements

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Tesco Malaysia has gradually upgraded and improved themselves to serve in the Malaysian culture; almost every household knows about Tesco and it’s an established brand with good reputation. However, even the best brands in the world still have room to improve in other aspects. This part will be recommending areas that Tesco can improve.

In 2012, Malaysia has 29.24 million of population, 65.8% among these people (approximately 19.24 million) are internet users (World Bank, 2012). In other words, Malaysia has about 17 million of people who shops online which is a very huge market. To adapt to this trend, Tesco Malaysia has started the Tesco Online Delivery Services that is convenient to consumers and it is the first hypermarket in Malaysia to provide an online delivery service. However, not all areas in Malaysia are able to enjoy this services, Tesco Malaysia only offers this service to some cities and towns within Klang Valley, Penang and Johor Bahru (Tesco Malaysia, 2012), (Refer to figure in appendices). For recommendation, they should provide online delivery services nationwide in order to reach to a broader audience and also people in urban, suburban or rural areas as well as in other states so that all consumers can enjoy the same convenience provided by Tesco Malaysia through online delivery service. With this implementation for the long run, Tesco will be able to satisfy and gain more customers because of their online delivering service.

Tesco Malaysia promotional strategy includes using newspaper to promote their products and actively promote through social networking sites such as Facebook, Twitter and YouTube. As we know, Malaysia is a diverse nation that consists of three main races - Malay, Chinese and Indian. For r...

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...sable income will be lower thereby reducing purchasing power. This will directly result in the emergence of price sensitive market condition in Malaysia where brand loyalty could be given less priority by Malaysians. So the company sales might get affected due to this. As a recommendations to adapt to this economical environment, Tesco Malaysia should have to change its products, lower the quality & lower the price so that the products can be produced cost effectively & consumers can afford to buy. Besides that, Tesco Malaysia may have to constantly search for local suppliers in Malaysia who can provide products of good quality at a lower price. This may help in producing products at lower cost which the Malaysians can afford to buy.

Works Cited

http://www.dailymail.co.uk/news/article-542149/Tesco-launches-inquiry-claim-overseas-workers-earn-just-8p-hour.html

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