Recommendation for Walmart, Inc and its Online Presence

638 Words2 Pages

I. Bottom Line Recommendation Expanding Wal-Mart’s online presence is the most important opportunity that will help position the company more strongly for 2014 and beyond. Online retail and shopping sales has been growing consistently every year, not just in the US but worldwide. Not only does online shopping give customers more convenience, more variety, and more discreetness but it also gives customers better prices. While it is quite true that Wal-Mart has product variety and cheap prices – things customers want – the physical stores do not really give the convenience and discreteness that online retail and shopping does. This recommendation is the most critical to address because online shopping is worldwide. With Amazon currently dominating the online shopping industry, and quadrupling their sales of $15 billion to $61 billion within just the past five years, it is no question that they have to be doing something right. Online shopping is global. II. Three Opportunities 1) Trend towards healthier and more organic foods The trend towards healthier and organic foods is an opportunity that Wal-Mart can take advantage of. A recent survey shows that there has been a positive trend towards lower fat diets in the past decade. This data means that the general public is willing to improve their health and diet – a wide customer base Wal-Mart cannot ignore. Government and private sectors even made efforts towards guiding Americans to more healthful diets, through nutrition education and information efforts. 2) Growth of online retail and shopping Hoover describes Amazon as the Earth's biggest everything store. If Wal-Mart improved its online presence and online store, Wal-Mart can easily be the ne... ... middle of paper ... ...dors and competitors have been constantly rising. Last December, there has been more gifts and products bought from online stores like Amazon than physical stores for the holidays. Convenience is priority, not everyone has time to go around shopping in physical a store any longer, which is the benefit of online shopping; everyone has a smartphone or some sort of connection to the Internet. Wal-Mart should try its utmost to have a better online presence, especially since online retail is becoming very popular. IV. Summary of Analysis Wal-Mart is the biggest retail company in the world, and to say it will be like that forever is an illusion. The competition is very intense and if Wal-Mart does not take action, it could lead market share loss. Online retail and shopping is the perfect opportunity that Wal-Mart can take on, it is a risk Wal-Mart has to take.

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